An integral part within the ŠKODA education concept

GOALS AND CONCEPT

GOALSCONCEPT
Increase network’s quality and prepare it for future challenges.
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Duration, modules, format, content, participation, coach, recommendation and outputs.
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FULL PROGRAMME SCOPE


MODULES CONTENT

BUSINESS MANAGEMENT

Financial statements, planning and calculations, budgeting, reporting and KPIs, investments and case study.

OVERVIEW

LEADERSHIP

Own management style, improving leadership behavior, effective communication, using management tools, employees motivation and critical success factors.

OVERVIEW

HUMAN RESOURCES

Professional recruitment, performance management, planning HR resources, HR management process, employees remuneration and people excellence.

OVERVIEW

FACING THE FUTURE

Strategic management, strategic priorities, family business in various life situations, buying and selling a business, legal aspects of sales and developing a strategic plan.

OVERVIEW

CUSTOMER EXPERIENCE

Customer knowledge, marketing communication and new business opportunities. NEW TRENDS: our customer in 2025, e-mobility and digitization and impact of the new trends.

OVERVIEW

USED CARS

Importance of used cars business and long-term goals of your dealership.

OVERVIEW

AFTER SALES

After Sales performance and strategy, opportunities, team structure and After Sales Marketing.

OVERVIEW

BENEFITS

IMPORTERDEALER PRINCIPALS
Network brought to higher level in various areas, more competitive and ready for future challenges.
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Business growth of their dealership, experience sharing, managerial tools and action plan.
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HIGHLIGHTS

COMPLEX

Very first time worldwide when ŠKODA AUTO offers a complex programme for Dealer Principals.

SPECIFIC

Tailor made solution for the ŠKODA network with potential for adjustment to markets specifics.

SUPPORT

Knowledge, experience and best practice to be shared among a very specific target group in order to support the network.