Ice Hockey World Championship
Škoda Auto has been the official sponsor of the IIHF Ice Hockey World Championship since 1993. After 25 years in 2017 this partnership earned a place in the Guinness World Records as the longest main sponsorship in the history of world sports championships. Škoda Auto supports World Men Top Division, Division 1A, B and Women Top Division tournaments.
IIHF Ice Hockey World Championship 2025
From 9th to 25th May in Stockholm (Sweden) and Herning (Denmark)
As a proud partner of the IIHF Ice Hockey tournaments, Škoda Auto is delighted to provide organizational teams of supported tournaments with a fleet of more than 100 cars.
The first bunch of 35 vehicles was handed over to the organizers of the Women's World Championship in the Czech Republic, followed by 20 cars supporting Division 1 tournaments in Romania and Estonia.
For the Men's Top Division, a mix of electric Elroqs and hybrid Kodiaqs and Superbs will be in operation in Stockholm, while in Herning a fully electric fleet comprising all-new Enyaqs will be deployed, totaling 45 cars.
Škoda Enyaq RS World Premiere
On the opening game day, both tournament venues were also witnessed the world premiere of the new Škoda Enyaq RS and Enyaq Coupé RS. Two new Enyaqs RS will subsequently be on display in both arenas during the championship games and also visible during live broadcasting.
Škoda Fan Zones
Škoda Auto also continues the tradition of having its fan activities in the official fan zones in Stockholm and Herning. Visitors of the fan zones will have a chance to improve their hockey skills in a virtual goal-shooting simulator, sing along in a special karaoke-equipped Elroq, play hockey-themed mini-games on their smartphones, explore the newest Škoda cars, win original Škoda prizes, and have fun with mascot Felix supported by Škoda team. A giant goalie mask painted in Škoda colours will not be missing.
The brand-new MVP Trophy
The best player of the Men's World Championship is awarded a trophy designed by Škoda each year. For tournament 2025 and on, a brand new glass trophy has been developed and crafted. This trophy is inspired by nature and incorporates the Modern Solid design language, which is also used for design of Škoda cars.
IIHF app
Škoda Auto is the exclusive partner of the IIHF App.
The app offers ice hockey fans exciting background information and interesting statistics. Thanks to the live ticker with goal alert, fans will never miss a goal and can follow the action virtually in real-time. The betting game allows fans to predict the outcome of the games and share their predictions with friends.