Creating something is much more than just putting parts together. Design ensures there is a value, a meaning. This is why our cars’ appearance encapsulates more than you might realise at first glance. Spurred on by more than 125 years’ experience and the yearning to innovate, we are able to deliver an emotionally charged yet impeccably functional design, articulated by a unique crystalline look. Find out more about it, explore the entire process of crafting a new vehicle, and we guarantee that you won’t look at ŠKODAs in the same way ever again.

CRYSTALLINE DESIGN

In automotive design, ideas become matter. In ŠKODA design, matter and material are sources of inspiration. Bohemian crystal is what inspired the looks of new models the most. Keeping the design true to the brand legacy and its Czech roots makes ŠKODA models a perfect combination of function and style.

KEY INSPIRATION SOURCES

A PORTFOLIO OF IDEAS

Bohemian Crystal

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The Art of Cubism

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Function Becomes Form

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Rich History

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TURNING IDEAS INTO REALITY

Design studies involve the materialisation of our designers’ ideas concerning the future forms and functions of ŠKODA automobiles. They show the direction which the ŠKODA brand’s design language will take and also how its typical visual elements will look in their future generations.

THE BIRTH OF A NEW CAR

Design studies and concept cars serve as inspiration for designers when they are devising new production cars. This is the first step on the way to a new model.

LOOK BEHIND THE SCENES
ŠKODA Storyboard

THE HIDDEN FIGURES OF DESIGN

Their work is an essential part of your driving experience, though it’s possible you don’t even notice it. We shine the spotlight on the women and men whose job it is to make sure that everything in your car both looks great and works perfectly.

MEET THE ŠKODA VISIONS

ŠKODA concept cars and studies showcase new styling and/or technology and, in doing so, indicate the form our vehicles will take in the near future.

VISION IN (2020)

The VISION IN offered a look ahead at the ŠKODA KUSHAQ – a family SUV developed specifically for the Indian subcontinent. The ŠKODA VISION IN’s interior incorporated luxury items such as Bohemian crystal while also paying tribute to the Indian printing technique known as Kalamkari.

VISION GT (2019)

The VISION GT concept study is a city SUV perfectly tailored to the needs of the Chinese market. It combines compact dimensions with generous interior space, accentuating its dynamic ambition with a sporty and elegant coupé design. The production version of the VISION GT, known as the ŠKODA KAMIQ GT, expanded our SUV family in the Chinese market.

VISION 𝗶V (2019)

This all-electric four door crossover coupé impresses with emotive lines and exudes a sense of spaciousness. It features a light strip that runs across the radiator grille and connects the Matrix LED headlights on both sides. The all-wheel drive and two electric motors with a system output of 225 kW deliver a dynamic driving experience. The production version is known as the ENYAQ COUPÉ iV.

VISION RS (2018)

The ŠKODA VISION RS previewed the SCALA production model. This study combines the sportiness of an emotive design language with a high degree of sustainability, e.g. by using recycled carbon fibre and vegan materials. The plug-in hybrid drive concept guarantees a dynamic drive and efficiency.

VISION X (2018)

The ŠKODA VISION X’s compact proportions make it the ideal companion for an active, urban lifestyle. The precise lines and clear surface contours characterise the exterior and highlight the dynamic nature of this FlexGreen-painted hybrid study. The VISION X previewed the production model known as the KAMIQ.

VISION E (2017)

The VISION E study features harmonious proportions, clean-cut lines, bold contours, and crystalline features that combine to create a design focusing on precision and clarity. This concept car was ŠKODA's first ever purely electric vehicle. Together with the VISION iV, unveiled in 2019, it previewed the production car known as the ENYAQ COUPÉ iV.

VISION S (2016)

The VISION S showed how our visual language in the SUV segment would develop. Functionality and aesthetics remained the defining aspects. The VISION S is clearly structured and offers plenty of space. A lot of time and love were invested in the taut, sporty rear end. Its tail lights accentuate its elegance even further. The production version of the study is known as the KODIAQ.

VISION C (2014)

Expressive, dynamic, emotional: ŠKODA’s first five-door coupé chassis. It combines creativity with dynamism, and its front conveys confidence and energy. The interplay of slightly contoured, concave, and convex surfaces with precise lines has an immediate impact. The proportions inspire a striking light-and-shadow play. The VISION C previewed the SUPERB production car.

MISSION L (2011)

This concept, close to the production stage and introducing the shape of the RAPID model line, pushed forward with our then new design language. The MISSION L’s particular hallmarks are its sharp lines, precisely executed details, and finely balanced proportions. Its robust, elegant appearance is amplified by the wheel arches accentuated with 18” light alloy wheels.

VISION D (2011)

The VISION D, making its début in 2011, introduced a new design language. The design made use of cutting-edge technologies and emphasised sharply defined lines. The VISION D's sophisticated functionality was a big step towards our then future vision. The study previewed the third-generation OCTAVIA model line and continues to inspire us to this day.

KEY ŠKODA DESIGN FEATURES

Check out the key design elements of ŠKODA cars that give them their unique personality and enable you to recognise them at first glance.

CHIC ON THE OUTSIDE

Harmonious proportions, clean-cut lines, bold contours and crystalline features are combined to create a design that places a focus on precision and clarity.

HAVE A LOOK

INGENUITY ON THE INSIDE

First-class craftsmanship, ample space in every direction, and ingenious Simply Clever details. That is how the essential attributes of all ŠKODA interiors can be simply summed up.

LOOK INSIDE

NOW IT’S YOUR TURN

The time has come to take another step forward with ŠKODA design. Genuine accessories and special models will make your ŠKODA unique. This is an opportunity to convey your true personality. Design your own ŠKODA.

YOUR ONE-OF-A-KIND ŠKODA EXPERIENCE

CUSTOMISATION

Wheels

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Accessories

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Branded goods

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Special models

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IN PURSUIT OF EXCELLENCE

ŠKODA designers always aspire to offer you a car of the utmost perfection and comfort. 

COMFORT FOR EVERYONE, NO EXCEPTIONS

The above-mentioned steadfast efforts have resulted in the outstanding Laurin & Klement trim level, available for selected models.

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HERITAGE

The inscription “Laurin & Klement” alludes to our founders, who lived by the motto: “Only the best is good enough for our customers.” This maxim has underpinned ŠKODA’s design work for more than 125 years, and we continue to adhere to it to this day. Take a look at the cars we have created in that time. This is your chance to explore an L&K ŠKODA 110 and ride around 1930s Prague.

ŠKODA DESIGN AROUND YOU

Graceful curves, crystalline elements, and the interplay between light and shadow. It is not just on our cars that you will find ŠKODA’s emblematic design. Since 2011, it has also adorned all trophies for the winners of the famous Tour de France.