Creating something is much more than just putting parts together. Design ensures there is a value, a meaning. This is why our cars’ appearance encapsulates more than you might realise at first glance. Spurred on by more than 125 years’ experience and the yearning to innovate, we are able to deliver an emotionally charged yet impeccably functional design, articulated by a unique crystalline look. Find out more about it, explore the entire process of crafting a new vehicle, and we guarantee that you won’t look at Škodas in the same way ever again.

Crystalline design

In automotive design, ideas become matter. In Škoda design, matter and material are sources of inspiration. Bohemian crystal is what inspired the looks of new models the most. Keeping the design true to the brand legacy and its Czech roots makes Škoda models a perfect combination of function and style.

Key inspiration sources

A portfolio of ideas

Bohemian crystal

The art of cubism

Function becomes form

Rich history

Turning ideas into reality

Design studies involve the materialisation of our designers’ ideas concerning the future forms and functions of Škoda automobiles. They show the direction which the Škoda brand’s design language will take and also how its typical visual elements will look in their future generations.

Škoda Storyboard

The hidden figures of design

Their work is an essential part of your driving experience, though it’s possible you don’t even notice it. We shine the spotlight on the women and men whose job it is to make sure that everything in your car both looks great and works perfectly.

Meet the Škoda Visions

Škoda concept cars and studies showcase new styling and/or technology and, in doing so, indicate the form our vehicles will take in the near future.

Key Škoda design features

Check out the key design elements of Škoda cars that give them their unique personality and enable you to recognise them at first glance.

Now it’s your turn

The time has come to take another step forward with Škoda design. Genuine accessories and special models will make your Škoda unique. This is an opportunity to convey your true personality. Design your own Škoda.

Your one-of-a-kind Škoda experience




Branded Goods

Special models

In pursuit of excellence

Škoda designers always aspire to offer you a car of the utmost perfection and comfort. 


The inscription “Laurin & Klement” alludes to our founders, who lived by the motto: “Only the best is good enough for our customers.” This maxim has underpinned Škoda’s design work for more than 125 years, and we continue to adhere to it to this day. Take a look at the cars we have created in that time.

Škoda design around you

Graceful curves, crystalline elements, and the interplay between light and shadow. It is not just on our cars that you will find Škoda’s emblematic design. Since 2011, it has also adorned all trophies for the winners of the famous Tour de France and since 2018 for the most valuable players of the IIHF Ice Hockey World Championship.