Information about processing of personal data

through cookies and other web technologies

This website is operated by Škoda Auto a.s., registered office: tř. Václava Klementa 869, Mladá Boleslav II, 293 01 Mladá Boleslav, Czech Republic, postal code: 29360, identification number: 001 77 041, registered with the Commercial Register maintained by the Municipal Court in Prague, File No. B 332 ("Škoda Auto" or "we"). Škoda Auto processes your personal data as a controller for the purpose of provision of services to users ("User" or "you") of the Website in a matter described below in the chapter “Purpose of the processing and its description”.

This Information about processing of personal data through cookies and other similar web technologies (“Statement”) explains how we process personal data about you through web technologies on Websites owned and/or operated by Škoda Auto (“Website” or “Websites”). All the Websites covered by this Statement can be found in appendices to this Statement.

We may update this Statement from time to time. All changes made to this Statement will be published on the Website and in the event of material changes you will be notified thereof.

1. What web technologies can the Website use:

We and also certain third parties that provide content, advertising, or other functionality on our Website, may use different technologies to obtain and process data when you visit the Website and these may include cookies and other technologies.

These technologies primarily include cookies, which are small files that are stored on your device and that help us collect data about your activities. In particular, cookies allow us to store your settings and preferences, remember your access data, provide targeted content and marketing communications, and help us understand which part of our Website is the most popular and analyse the functioning of the Website. Cookies may come from us ("first party cookies") or from third parties whose services we use ("third party cookies").

In addition to cookies, we also use other technologies such as analytical scripts that can be used to monitor users and their behaviour on the Website. For the sake of simplicity, we will continue to use the term cookies for all these technologies in this document.

2. Processed personal data:

On the Website, we may process data about how you use the Website, for example:

  • Network identifiers,
  • Localisation data,
  • Communication, interactions and profiles derived from these data.

These categories of personal data include cookies identifiers and other network identifiers, device data such as hardware model, unique device identifiers, MAC address, IP address or operation system version. Furthermore, the time and duration of the Website usage, search data and selected services/products, and whether and which cookies you have consented to. Location data includes information about your location obtained through various positioning technologies, such as GPS, Wi-Fi access points, or other sensors that may provide nearby device data.

We may combine obtained personal data about you or your activities with other information we receive from publicly available sources in the cases permitted by the law.

3. Purpose of the processing and its description:

Cookies are an extremely common technology for remembering certain information about how users interact with websites and use their devices. The vast majority of websites currently make use of cookies and they are commonly used for a wide range of reasons.

Necessary cookies

These cookies help us ensure basic functions, such as ensuring the functionality and security of the Website, access to secure parts of the Website, fast loading the Website content, user authentication or recording whether you have granted us consent according to this Statement, including storing user preferences on the Website during the session. Such cookies are necessary for the functioning of the Websites, and therefore we do not need your consent in order to store and read them.


Based on your consent, we use cookies that are used to create statistics, monitor and analyse user behaviour on the Websites. The data helps us determine the popularity of individual feature pages and serves as a basis for improving the Websites.

Functions and preferences

With your consent, we use cookies that enable the use of advanced web content and advanced features and are used to store your preferences across our Websites. Thanks to these cookies, we can customize our Website according to your preferences, such as language and region settings.

Personalised offers

With your consent, we use cookies to show you personalized offers, content and advertisements based on your interests on this Website, on our other Websites, on third-party Websites and on social networks. With the help of these cookies, you can be informed about our products and services, events, competitions, newsletters, advertisements and catalogs. Thanks to the data you provide us with in this way, we can also provide you with tailored offers that will most closely match your interests.

The list of cookies assorted by purposes:

Other third-party cookies

Some of our Websites display content from external providers that also use cookies. This external content may use cookies over which we have no control. For information on how external providers use cookies, please refer to their respective cookie policies.

4. How we process your personal data:

The processing of personal data will include, in particular, collecting, storing on data carriers, sorting, using, storing and deleting personal data automatically or manually in order to fulfil the purposes defined above.

5. Necessity/Voluntariness of processing personal data:

We may process some of the personal data based on a legitimate interest of Škoda Auto or a third party. This applies in particular to cookies processed for the purpose of

(i) ensuring the functionality of the Website and
(ii) the storage of user preferences on the Websites during the session.

For other purposes, we process your personal data only based on your consent. Provision of personal data for such processing is voluntary, so you are not required to provide such data. If you have not granted us your consent, we will not process your personal data, because of this reason. For this purpose, when you first visit the Website, we will ask you to consent to the use of cookies and the processing of personal data that we obtain as a result of their use. You can consent to the use of all cookies, or you can modify your preference by clicking the “Manage cookies” button. If you give us your consent and log in to your user account, we may link data about your behaviour on the Website to your user account.

You can withdraw your consent and change your choices regarding the use of cookies by using the cookie manager on our Website, which you can activate on any page by clicking on the button located at the bottom left of the Website with the image of a cookie. Any use of the cookies or related personal data prior to the withdrawal of your consent will be valid and lawful. However, despite not granting or revoking consent, we will still process necessary cookies.

6. Processing and archiving period:

Specific processing periods are stated in the List of cookies assorted by purpose in the chapter 3 and in the appendices.

7. Categories of recipients to whom we may provide personal data:

We may, in justified cases, make the provided and obtained personal data available to other parties, which are in particular: Marketing Agencies, Group Companies, Providers of Analytical and Statistical services.

Specific recipients are stated in the List of cookies assorted by purpose in the chapter 3 and in the appendices.

Other parties

Your personal data may, upon request, be provided to public authorities, in particular the courts, the Police of the Czech Republic and other law enforcement authorities, as necessary and within the limits of the law.

8. Source of the personal data:

In most cases, we obtain personal information directly from you as part of ordering goods or services, creating and using an account, or communicating with us. We also collect personal data by tracking your behavior on the Website.

9. Transfer of personal data to third countries:

In connection to the processing, your personal data may be transferred to third countries, i.e. countries outside of the European Union ("EU") and European Economic Area ("EEA"). This only happens if you grant us your explicit consent or if we take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Statement. These steps include:

  • ensuring that countries outside the EU and EEA to which transfers are made have been deemed adequately protective of your personal information for the purposes of data protection law by the relevant bodies;
  • imposing contractual obligations on the recipient of your personal data using the standard contractual clauses issued by the European Commission and available at, which the recipient in the third country has committed to in addition to other additional measures to follow.

We will send your personal data to companies located in the United States of America ("USA") to servers located there. Such transfers are based on the adequacy decision for the USA which states that USA provides sufficient protection for personal data for companies that are certified under EU-US Data Privacy Framework.

10. Automated decision-making on the basis of personal data that may be of legal or otherwise significant concern:


As part of this processing, there will not be any automated decision-making.

11. Other information:

Personal data may be archived in the public interest and used for scientific, historical or statistical research purposes.

We have no control over the content of the external websites, which are hyperlinked to on the Website. We are not responsible for processing of your personal data on external websites. These hyperlinks are provided as a service to users and are accessible at your own risk.

In order to ensure maximum protection against unauthorized access or unauthorized alteration, disclosure or destruction of data we collect and process, we have taken appropriate organizational and technical measures including physical, electronic and management procedures to protect and secure the information gathered through this site. Your sensitive data and / or personal data you have entered on our Website is encrypted and protected by an SSL certificate. Notwithstanding the above, we cannot guarantee that your personal data is safe if it is transferred by you or if you treat your personal data insecurely.

In order to learn more about your rights and how to exercise them, visit the page below.

Appendix 1

The list of cookies assorted by purposes

Appendix 2

The list of cookies assorted by purposes:

Appendix 3

The list of cookies assorted by purposes:

Appendix 4,,

The list of cookies assorted by purposes:

3rd parties

Appendix 5

The list of cookies assorted by purposes:

Appendix 6

The list of cookies assorted by purposes:

Appendix 7

The list of cookies assorted by purposes:

Appendix 8

The list of cookies assorted by purposes:

3rd parties

Appendix 9

The list of cookies assorted by purposes:

Appendix 10,

The list of cookies assorted by purposes: