Information on Personal Data Processing

Market Research

By this document, we as the controller of personal data – company ŠKODA AUTO a.s., tř. Václava Klementa 869, 293 01, Mladá Boleslav, Identification No.: 00177041, registered in the Register of companies kept by the Municipal Court of Prague under section B file No. 332 (hereafter referred to as “company ŠKODA AUTO“) – provide information on the personal data processing and your rights related to this processing.

The processing of personal data includes following activities:
Market Research

Market research

Purpose of the processing:
Market research

Description of the purpose of processing:
We will use your personal data to collect, analyse and keep outputs from qualitative and quantitative research, which may be performed by an external agency. Your responses will be processed en masse and in no case, will specific data be associated with you.

Legal basis of the processing:
We are authorised to process your personal data based on the consent granted by you. If you did not give your consent to us, we will not process your personal data for this reason.

Categories of the personal data we process:
Identification data
Contact information
Descriptive data
Product Specifications

Processing and archiving period:
5 years after the consent is revoked.

Categories of data processors or recipients to whom we may provide the personal data:
Agency performing the market research
Group companies
Upon request, your personal data may be provided to public authorities, in particular to courts, the Police of the Czech Republic and other law enforcement agencies to the necessary extent and within the boundaries of law.

Source of the personal data:
We receive the personal data directly from you.

Transfers of personal data to third countries or supranational organisations:
As part of the above-mentioned processing, your personal data will not be transferred to any third country or multinational company.

Automated decision-making based on the personal data:
During this personal data processing, automated decision-making based on the personal data does not occur.

Other information:
Personal data may be archived in the public interest and used for scientific, historical or statistical research purposes. In well-founded cases, personal data can also be the subject of processing for the purposes of legal matters resolution, including the performance of obligations towards public administration bodies and monitoring and ongoing evaluation of legal risks.