DEALER PRINCIPAL PROGRAMME
MODULES OVERVIEW
BUSINESS MANAGEMENT
Financial statements
Planning and calculations
Budgeting
Reporting and KPIs
Investments
Case study
LEADERSHIP
Own management style
Improving leadership behavior
Effective communication
Using management tools
Employees motivation
Critical success factors
HUMAN RESOURCES
Professional recruitment
Performance management
Planning HR resources
HR management process
Employees remuneration
People excellence
FACING THE FUTURE
Strategic management
Strategic priorities
Family business in various life situations
Buying and selling a business
Legal aspects of sales
Developing a strategic plan
CUSTOMER EXPERIENCE
Customer knowledge
Marketing communication
New business opportunities
Our customer in 2025
E-mobility and digitization
Impact of the new trends
USED CARS
Importance of used cars business
Long term goals of your dealership
AFTERSALES
After Sales performance + strategy
Opportunities, team structure
After Sales Marketing