Information on Personal Data Processing

Use of the MyŠKODA Application

In this document, ŠKODA AUTO a.s., based at tř. Václava Klementa 869, Mladá Boleslav II, Postcode 293 01, company registration No.: 00177041, registered in the Commercial Register maintained by the Municipal Court of Prague under file No. B 332 (hereinafter referred to as “ŠKODA AUTO”), as the personal data controller, provides you information about the personal data processing and your rights related to the subject processing.

Processing is conducted in relation to the following activity:
Use of the MyŠKODA Application

Purpose of processing:
Use of the MyŠKODA application

Description of purpose of processing:
Your personal data is processed after registration and activation of all functions of the MyŠKODA application (display of suitable digital manual, dealer search, display of technical and operating details of products, parking place savings and route planning according to calendar) including the support and development thereof.

Processing authorisation:
Processing is performed based on the consent granted by you.

Categories of personal data that we process:
Identification data, contact data, descriptive data, communication, interaction, technical and operating data of products, localisation data and profiles derived based on such data.

Processing and archiving period:
10 years

Categories of processors or recipients that we can provide the personal data to:
Your personal data can be provided to the distribution network of ŠKODA AUTO and to the Volkswagen Group for processing and stipulated purposes. Your personal data can be provided, upon request, to public authorities, in particular, courts, Police of the Czech Republic and other law enforcement authorities in the required scope and within the law.

Personal data source:
Based on your application entries and your profile on the ŠKODA AUTO website.

Providing personal data to third countries or international companies:
For purposes of the subject processing, your personal data shall not be provided either to third countries or to international companies.

Automated decision-making based on personal data:
Automated decision-making is not performed for purposes of processing.

Miscellaneous information:

Google Analytics
This app utilises Google Analytics, a service provided by Google, Inc. (hereinafter referred to as "Google"). Google Analytics analyses information about the application use. Google will transmit the information and store it on servers in the United States. Google will use such information for purposes of evaluating the application use and making reports on the use thereof, designated for its operator. Google can also provide these data to third parties in order to have information processed or if required for legal reasons. For the sake of protecting the user’s privacy, ŠKODA AUTO uses the Google Analytics service without registering the user’s IP address.

Personal data may be archived in the public interest and used for purposes of scientific, historical and statistical research. In justified cases, the personal data can be the subject of processing by virtue of settlement of legal issues, including performance of obligations towards public authorities and monitoring and continuous evaluation of legal risks.

What are your rights?

As a part of the personal data processing, you have the following rights:

Access to personal data processed.

Revocation of the consent to the personal data processing.

Correction of incorrect, inaccurate or incomplete personal data.

Erasure of personal data in the case of purpose legal basis termination or in the case of unlawful processing.

Restriction of the data processing.

Extract of your personal data in a machine-readable format for yourself or another controller.

Object to the data processing, if you believe that the processing of personal data is unlawful.

Not to be the subject of automated decision-making.

How can you exercise your rights?

In connection with the exercise of your rights, ŠKODA AUTO may charge a reasonable fee taking into account the administrative costs for the processing when requests from a data subject are apparently unfounded or excessive.

For the inquiries related to the personal data protection and processing, use the following communication channels:


By mail:

tř. Václava Klementa 869,
Mladá Boleslav II,
293 01 Mladá Boleslav
Czech Republic

(English language)

By phone or by e-mail

Please contact your Importer.

Data Protection Officer (DPO)

For questions regarding the personal data protection, you can contact directly the Data Protection Officer (DPO) of ŠKODA AUTO.

Lodging a complaint

In case you disagree with the way ŠKODA AUTO processes or handles your personal data, you can lodge a complaint with the Data Protection Officer (DPO) of ŠKODA AUTO or a supervisory authority.

Office for Personal Data Protection
Pplk. Sochora 27
170 00 Praha 7
Czech Republic
+420 234 665 111