Information on the processing of personal data

Digital Product Research

With this document, as a personal data controller – Škoda Auto a.s., with its registered office at tř. Václava Klementa 869, Mladá Boleslav II, Postal Code 293 01, Company ID No.: 00177041, registered in the Commercial Register maintained by the Municipal Court in Prague under file no. B 332, (hereinafter referred to as "Škoda Auto") - we provide you with information about the processing of personal data and your rights related to the processing.

The processing takes place within the framework of the following activity: Digital Product Research

Digital Product Research

Purpose of processing: 
Digital Product Testing

Description of the purpose of processing:
Through a screening questionnaire, we obtain personal data of respondents who are interested in participating in research on Škoda Auto digital products. Respondents selected on the basis of a screening questionnaire are included in the respondent database.

If the planned research/testing of digital products matches the respondent's profile, he is approached with a request for a specific date in which he wants to participate in the testing. There will be a technical test beforehand, which is carried out remotely via computer or phone. An audio-visual recording is made of the test to make sure that everything works and that there are no technical difficulties with saving the interview during testing. The recording is deleted after the end of the research project.

The testing itself takes the form of an interview, to which the respondent joins remotely from their computer or phone. We record the test interview so that a proper evaluation can take place. Interview recordings are kept for 3 months after they were taken.

Authorisation to process:
We are authorised to process your personal data based on the consent granted by you. If you did not give your consent to us, we will not process your personal data for this reason.

Categories of personal data that we process:
Identification data
Contact information
Descriptive data
Communication, interactions and profiles derived from these data
Network identifiers

Processing period and archiving:
In the respondent database, we keep your personal data for 3 years. Recordings of technical test and interview are kept for a maximum period of 3 months after they were taken.

Categories of processors or recipients to whom we may disclose personal data:
Market research agencies Agencies ensuring the operation of activities Your personal data may be provided on request to public authorities, in particular the courts, the Police of the Czech Republic and other institutions active in criminal proceedings, to the necessary extent and within the bounds of the law.

Source of personal data:
Directly from you.

Transfer of personal data to third countries or multinational companies:
As part of the aforementioned processing, your personal data will not be transmitted to third countries or multinational companies.

Automated decision-making on the basic of personal data:
This does not occur as part of this processing.

Other information:
The personal data may be subject to archiving in the public interest and used for the purposes of scientific, historical or statistical research. In justified cases, personal data may be subject to processing in order to resolve legal matters, including the performance of duties towards public authorities, and monitoring and continuous evaluation of legal risks.