Field Force Programme is a development programme for regional managers, focused on cooperation of Sales and After Sales.

Key Goals

  • Improve coordination and understanding of Sales and After Sales activities at the dealership
  • Develop sustainable business
  • Focus on Field Force mindset change
  • Provide clear ideas, suggestions and set priorities for the implementation

Target group

Regional Managers on the Importer level (Field Force)

Participants

8-12 participants

Duration

2 parts, 2 days each

Approach and methodology

Part 1

Sales & After Sales Coordination (2 days):
Dealership simulation game

Implementation (8-16 weeks):
Implementation at one dealership
Experience gathering

Part 2

Convicing skills Development (2 days):
Reviewing implementation
Improving convincing skills

Network implementation (ongoing)

Brochure
pdf (906.2 KB)