Tour de France

& Tour de France Femmes avec ZWIFT

Le Tour is mad, frenetic, a nonstop frenzy - for the riders, the spectators, the support drivers, everyone involved. It’s a beautiful circus of sights and sounds and colours and moods and emotions. But Škoda is the ever-present passionate partner, keeping it all together with a mix of excitement, dedication and almost childlike joy, and recharging the race with our support. Why? Because we love it!

What’s your Tour de…?

This year, we want to flip the lens and see what our fans' Tours de... are. We engage them in the racing action through our Škoda WeLoveCycling platform under the motto "What's your Tour de?" Is it Tour de Excitement? Tour de Family Ride? They can share what the Tour de France means to them under the hashtag #whatsyourtour and win great prizes, bikes, or a Škoda Hospitality Programme on one of the stages. It's time to join the ride!

TDF 2024

This year, the all-electric Enyaq and the brand’s flagship Škoda Superb will serve as his mobile command centre. The official fleet of the Tour comprises 205 Škoda vehicles, which will accompany the peloton of 176 cyclists in 22 teams over the entire 3,492 kilometres across four countries: Italy, San Marino, Monaco, and France.

Tour de France app

by Škoda

This clever app is a must-have for all cycling fans to stay up to date with the race as it happens. It offers not only rankings and live minute-by-minute race updates, but also real time tracking, rider profiles and much more.

Škoda Auto

Sponsored cycling races

Besides being a partner to Tour de France, Vuelta España and several professional cycling teams, we support anyone who fancies a ride once in a while.
2023 - 2024

Škoda Cycling Collection

Bikes, cycling accessories and lifestyle

Ice Hockey World Championship

Game on

Škoda Auto has been the official main sponsor of the IIHF Ice Hockey World Championship since 1993. In 2017, the Czech car manufacturer’s commitment was recognised as the Guinness World Record for the longest main sponsorship in the history of world sports championships.

IIHF WM 2024

From 10 to 26 May in Prague and Ostrava, Czech Republic

We are supplying a fleet of 45 vehicles, including the all-new Kodiaq and Superb. The all-electric Enyaq Coupé RS and Enyaq Coupé Respectline will also be there, shown with the other new models inside the arenas.

The center circles in all rinks will bear the Škoda logo, and special Škoda Auto fan zones in Praha and Ostrava will give visitors chance to improve their hockey skills, win original Škoda prizes, and fully enjoy the games.

At the end of the tournament, the most valuable player will receive a crystal glass trophy created by Škoda Design.

IIHF app

Škoda Auto is the exclusive partner of the IIHF App.

The app offers ice hockey fans exciting background information and interesting statistics. Thanks to the live ticker with goal alert, fans will never miss a goal and can follow the action virtually in real-time. The betting game allows fans to predict the outcome of the games and share their predictions with friends.

Škoda Motorsport

Škoda Fabia RS Rally2

Since 1901, we have been winning together. Škoda Motorsport has opened a new chapter in its successful presence in the world of rallying. With the new engine, improved handling, powertrain, electronics, and enhanced safety features for the driver and co-driver, Škoda Fabia RS Rally2 is ideally equipped to claim victories and titles in the hands of customer teams.