Creating something is much more than just putting parts together. Design ensures there is a value, a meaning. This is why our cars’ appearance encapsulates more than you might realise at first glance. Spurred on by more than 120 years’ experience and the yearning to innovate, we are able to deliver an emotionally charged yet impeccably functional design, articulated by a unique crystalline look. Find out more about it, explore the entire process of crafting a new vehicle, and we guarantee that you won’t look at ŠKODAs in the same way ever again.
In automotive design, ideas become matter. In ŠKODA design, matter and material are sources of inspiration. Bohemian crystal is what inspired the looks of new models the most. Keeping the design true to the brand legacy and its Czech roots makes ŠKODA models a perfect combination of function and style.
Design studies involve the materialisation of our designers’ ideas concerning the future forms and functions of ŠKODA automobiles. They show the direction which the ŠKODA brand’s design language will take and also how its typical visual elements will look in their future generations.
Design studies and concept cars serve as inspiration for designers when they are devising new production cars. This is the first step on the way to a new model.Look behind the scenes
The latest ŠKODA concepts, VISION E, VISION S, VISION C, MISSION L and VISION D, indicate the form our vehicles will take in the near future and present the new design language, which places an emphasis on simple, sharply cut lines and elegant shapes.
With its compact proportions, the ŠKODA VISION X is presented as the ideal companion for an active, urban lifestyle. Precise lines and clear surface contours characterise the exterior and highlight the dynamic character of the FlexGreen-painted hybrid study.
With the VISION E study, ŠKODA offers a glimpse into the company’s future of individual mobility. Harmonious proportions, clean-cut lines, bold contours and crystalline features are combined to create a design that places a focus on precision and clarity. The concept car is the first purely electric vehicle in ŠKODA’s history.
The VISION S shows the development of our visual language in the SUV segment. Functionality and aesthetics remain the defining aspects. Its claim to elegance, dynamism and strength of character is strong. The VISION S is clearly structured and offers plenty of space. Much time and love were invested in the taut, sporty rear end. Its tail lights accentuate the elegant character even further.
Expressive, dynamic, emotional: In 2014, ŠKODA presented its first five-door coupé chassis. It combines creativity with dynamism, and its front speaks of confidence and energy. The interplay of slightly contoured, concave, and convex surfaces with precise lines has an immediate impact. The proportions inspire a striking interplay between light and shadow.
This concept, close to production stage and introducing the shape of the RAPID model line in 2011, forged ahead with the Czech carmaker’s new design language. Particularly typical for MISSION L are sharp lines, precisely executed details and finely balanced proportions. Robust, elegant appearance is amplified by accentuated wheel arches with 18” light alloy wheels.
VISION D made its début in 2011 with a new design language. The design makes use of cutting-edge technologies and emphasizes the sharply defined lines. The sophisticated functionality of VISION D represented a big step towards our future vision. It still inspires us to explore its design.
Find out more about the latest ŠKODA concept cars.
Check out the key design elements of ŠKODA cars that give them their unique personality and enable you to recognise them at first glance.
First-class craftsmanship, ample space in every direction, and ingenious Simply Clever details. That is how the essential attributes of all ŠKODA interiors can be simply summed up.Look inside
Explore every curve of ŠKODA models in the following design films showcasing our cars in a completely new light.
The time has come to take another step forward with ŠKODA design. Genuine accessories and special models will make your ŠKODA unique. This is an opportunity to convey your true personality. Design your own ŠKODA.
ŠKODA designers always aspire to offer you a car of the utmost perfection and comfort. These steadfast efforts have resulted in the outstanding Laurin & Klement trim level, available for selected models.
You can see, touch and feel the exclusiveness in the Laurin & Klement trim level, offering graceful décor and colour options.
The inscription “Laurin & Klement” betrays the fact that this version is tailored to customers who demand maximum comfort with all the hallmarks of uniqueness.
Exclusive alloy wheels can highlight the appearance of the top-of-the-range ŠKODA models at the first sight.
The stainless steel door sill trims, incorporating embossed Laurin & Klement lettering, make for a very effective design.
Leather seat feature the Laurin & Klement logo embroidered on the backrests.
The inscription “Laurin & Klement” alludes to our founders, who lived by the motto: “Only the best is good enough for our customers.” This maxim has underpinned ŠKODA’s design work for more than 120 years, and we continue to adhere to it to this day. Take a look at the cars we have created in that time. This is your chance to explore an L&K ŠKODA 110 and ride around 1930s Prague.
Graceful curves, crystalline elements, and the interplay between light and shadow. It is not just on our cars that you will find ŠKODA’s emblematic design. Since 2011, it has also adorned all trophies for the winners of the famous Tour de France. Learn about the interesting history behind them.
The winged-arrow logo has not always looked the way it does today. Check out its evolution or pay a visit to the ŠKODA Museum.