27 May 2019 – The 83rd IIHF Ice Hockey World Championship ended on Sunday in the Slovak capital, Bratislava. Finland won the world championship title in a thrilling final match with a 3:1 win against Canada. Afterwards, ŠKODA AUTO CEO Bernhard Maier presented the trophy for the best player of the tournament to Canadian national player Mark Stone. ŠKODA Design created the crystal trophy for the Most Valuable Player of the IIHF Ice Hockey World Championship for the second time in a row.
The IIHF Ice Hockey World Championship 2019 took place in Slovakia from 10 to 26 May. For the 27th time in a row, SKODA AUTO supported the event as the official main sponsor and therefore continues to hold the record for the longest main sponsorship in the history of world sports championships.
Just as last year, ŠKODA AUTO provided another highlight in the form of a spectacular trophy for the most valuable player of the IIHF Ice Hockey World Championship 2019. The dynamic glass sculpture in the shape of an ice crystal was created by ŠKODA Design. It draws inspiration from the traditional Czech glass craftsmanship that is also reflected in the design of ŠKODA’s current models.
ŠKODA AUTO CEO Bernhard Maier presented the 35-centimetre-tall, 22-centimetre-wide 5-kilogram trophy to the Most Valuable Player of the World Cup following the final match, Mark Stone from Canada.
There was another reason this year’s Ice Hockey World Championship was a very special occasion for ŠKODA: The car manufacturer used the event for a world premiere, presenting the comprehensively revised top model ŠKODA SUPERB on 23 May, the day of the quarter-finals. ŠKODA also entered the era of electromobility: With the SUPERB iV, ŠKODA presented a variant of the top model with plug-in hybrid drive for the first time, as well as the all-electric ŠKODA CITIGOe iV, the first 100% battery-powered vehicle in the company’s long history.
Over the course of the World Championship, more than 472,600 fans flocked to the arenas in Bratislava and Košice to support their teams and watch the matches live. Added to that, more than 1,2 billion people worldwide tuned in to watch the matches on TV and the Internet. ŠKODA was prominently represented as the partner to the fastest team sport in the world; the car manufacturer’s logo could be seen on the boards and the centre circle. The car manufacturer also presented three model highlights on the side-lines – the city SUV ŠKODA KAMIQ, the new compact model ŠKODA SCALA and the high-performance SUV KODIAQ RS.
As the mobility partner, ŠKODA also provided the organisers with 50 specially branded vehicles, this time mainly using the SUV models KODIAQ and KAROQ in the vehicle fleet. ŠKODA has been supporting the IIHF Ice Hockey World Championship as a mobility partner since 1992.
ŠKODA was once again the exclusive partner of the IIHF App. The smartphone application for the operating systems Android and iOS offered hockey fans exciting background stories and interesting statistics. Thanks to the live ticker, which features a goal alert, fans did not miss any of the action. Users could also predict the outcome of the game in the betting game and share it with friends.
23 May 2019 - ŠKODA Design has once again created the crystal trophy for the tournament’s ‘Most Valuable Player’ of the IIHF Ice Hockey World Championship 2019. The shape of the cup made of Czech crystal is reminiscent of an ice crystal, and the trophy also draws on the crystalline elements that characterise the Czech carmaker’s vehicles. Following the World Championship finals in the Slovak capital of Bratislava, ŠKODA AUTO CEO Bernhard Maier will present the trophy to the best player in the tournament.
One of the most significant hockey highlights of the year will be taking place in Slovakia from 10 to 26 May. At the 83rd IIHF Men’s Ice Hockey World Championships in Bratislava and Košice, the 16 best national teams in the world will be competing for the title. ŠKODA is supporting this event as the official main sponsor for the 27th time in a row. ŠKODA thus holds onto its world record for the longest world championship main sponsorship in sports history.
The final of the tournament will take place on 26 May in the Slovak capital, Bratislava. Following the game, the world champions will be honoured and the best player of the tournament chosen. As in the previous year, ŠKODA AUTO CEO Bernhard Maier will present a spectacular trophy created by ŠKODA Design to the ‘Most Valuable Player’ of the tournament.
ŠKODA’s design department is responsible for creating the spectacular trophy for the second time in a row. The dynamically shaped sculpture draws inspiration from Czech crystal art and is reminiscent of an ice crystal. It combines a clear reference to ice hockey with the crystalline shapes and structures that characterise the dynamic and emotive design of ŠKODA’s current models, such as headlights and taillights. Using traditional methods, the 35-centimetre-tall and 22-centimeter-wide, 5-kilogram winner’s trophy is first blown into a mould and then receives its artistic, multifaceted cut.
ŠKODA first sponsored the IIHF Ice Hockey World Championship in 1992, initially as a mobility partner. Since 1993, the car manufacturer has been the official main sponsor of the sporting event. This commitment is the longest main sponsorship in the history of World Sports Championships and is officially recognised as a Guinness World Record.
10 May 2019 – For the 27th time in a row, ŠKODA AUTO will be the official main sponsor of the IIHF Ice Hockey World Championship, which is held this year from 10 to 26 May in Bratislava and Košice. The brand is extending its world record for the longest sponsorship of a world championship. As the official main sponsor of the IIHF Ice Hockey World Championship 2019 in Slovakia, ŠKODA is using the stage for a world premiere for the first time: The Czech automaker will be presenting the comprehensively revised ŠKODA SUPERB, the brand’s flagship, on the day of the quarter-finals, 23 May. As the official mobility partner, ŠKODA will be providing the organisers with 50 vehicles, this time mainly the SUV models KODIAQ and KAROQ.
Alain Favey, ŠKODA AUTO Board Member for Sales and Marketing, explains: “ŠKODA is combining tradition with the future in an extraordinary way at this year’s IIHF Ice Hockey World Championship. We have made history with our many years of successful sponsorship. The fact that we are now combining our World Championship appearance with the world premiere of a new model for the first time underscores the importance of this event for our brand.”
Eight years after the Ice Hockey World Championship in Slovakia, the International Ice Hockey Federation (IIHF) is returning to this nation of ice hockey fans. The world’s top 16 national teams will be competing from 10 to 26 May. The venues are the Slovnaft Aréna in the capital, Bratislava, and the Steel Aréna in Košice.
ŠKODA will be under the spotlight at each of the 64 games. For example, the car manufacturer’s logo will be featured on the boards and the ice at the arenas. In addition, the Czech brand is placing three model highlights next to the rink – the city SUV ŠKODA KAMIQ, the new compact model ŠKODA SCALA and the high-performance SUV KODIAQ RS. This way, ŠKODA will reach a vast audience, as the global television and online broadcasts of the Ice Hockey World Championship will be watched by more than one billion hockey fans this year.
On May 23, the quarter-final matchday, ŠKODA will be presenting the world premiere of the modernised SUPERB with a much sharper profile. As the flagship of the ŠKODA model range, the SUPERB, whose history dates back to the 1930s, offers the brand’s latest innovations in design, technology and functionality. ŠKODA is the best-selling car brand in the host country Slovakia. In 2018, the manufacturer delivered 21,900 vehicles to customers in the region, with the most popular models being the FABIA, OCTAVIA and RAPID.
Sponsor and mobility partner for more than a quarter of a century
ŠKODA has been supporting the IIHF Ice Hockey World Championship as a mobility partner since 1992. The automaker has been the official main sponsor since 1993. This is the longest main sponsorship in the history of world sports championships – officially recognised as a Guinness World Record. The brand celebrated the 25th anniversary of this partnership in 2017.
Each year, ŠKODA provides the organisers with an attractive and reliable fleet of vehicles. This year the fleet consists of 50 ŠKODA vehicles, especially the popular SUV models KODIAQ and KAROQ.
ŠKODA is also the exclusive partner of the IIHF app, which offers hockey fans exciting background stories and interesting statistics. Thanks to the live ticker, which features a goal alert, users will not miss any of the action. Also, users can predict the outcome of the game in the betting game and share it with friends. The IIHF app is available for Android and iOS operating systems.