According to the Universum Institute survey in the Czech Republic, ŠKODA AUTO is the most attractive employer for students of technical subjects for an impressive fifth time. Business Studies students ranked ŠKODA second in the relevant category.

The global research institute, Universum, conducted the survey in the Czech Republic for the fifth time and focused on which factors are crucial for choosing a career. Top of the list are a friendly working environment, opportunities for career development, working independently and the opportunity to work in a team. Compared to previous years, the company’s market success and its prestige are increasingly important to students.

Bohdan Wojnar, ŠKODA AUTO Board Member for Human Resources, emphasised, “In my opinion, taking on new, qualified and talented employees is a key aspect for the company’s further development. It’s great for the prospective experts to know that we not only offer interesting and reliable work at ŠKODA AUTO, but also outstanding conditions for career development. The results of the survey confirm that people continue to be very interested in working for our company. We are particularly pleased about the considerable change in perception amongst IT students. We can offer many interesting projects, particularly now that the entire automotive industry is facing enormous change and the focus is evermore on digitalisation.”

In the long term, ŠKODA AUTO would also like to appeal to IT students in addition to students from technical subjects. The reasons for this are the fast development in IT and the increased requirements in the area of Industry 4.0. Careers at ŠKODA AUTO include data analyst, IT-architecture expert, IT-infrastructure and security specialist, developer and project manager. The wide-ranging areas of activity particularly distinguish the ŠKODA IT department. In the Czech Republic, ŠKODA AUTO is working on various projects with IT faculties from universities – with the University of Hradec Králové on eye tracking, for example. Furthermore, ŠKODA AUTO also hosts so-called hackathons where promising IT talent develop new ideas.

The employer branding campaign ‘Backend Stories’ and a variety of events, such as a visit to the company’s own data centre, also aim to get IT students interested in the company. ŠKODA AUTO recently expanded its data centre to ensure sufficient IT capacities in the long term. This has made the data centre at the Mladá Boleslav plant the largest private company data centre in the country.

In the long term, ŠKODA AUTO is focusing on the initial and further training of its employees and young people. In collaboration with universities, the company makes paid internships possible, takes part in trade fairs and supports student and vocational education projects. The car manufacturer trains young technicians at its own vocational school in Mladá Boleslav. What’s more, ŠKODA AUTO University in Mladá Boleslav was founded 18 years ago.

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Latest Awards

The all-new ŠKODA OCTAVIA is in the running for its next international honours. The fourth generation of the ŠKODA best-seller has been short-listed for this year’s edition of the prestigious “Car of the Year” award. From an initial field of 29 new cars launched on the international markets during the past twelve months, the ŠKODA OCTAVIA made it into the final. This is where the seven remaining models are presented to an international expert jury, with 60 motoring journalists from 23 European countries casting their votes. The annual award was first established in 1964. The “2021 Car of the Year” will be announced on 1 March. In the last quarter of 2020, the OCTAVIA already succeeded in collecting renowned awards in the key export markets of the UK, Austria, Germany and Switzerland.

ŠKODA AUTO has been presented with the Pioneer Award for its use of artificial intelligence in vehicle diagnostics. At this year’s CONNECTED CAR Awards, the trade magazines Auto Bild and Computer Bild chose ŠKODA’s Sound Analyser app as the winner of the editorial prize reserved for particularly innovative ideas. Using a smartphone or tablet, the noises a car makes while in operation can be recorded and compared with stored sound patterns. On this basis, the software can quickly and reliably detect if the vehicle in question requires any maintenance.

ŠKODA AUTO has brought home another success from the HR Officers Awards held by the Employers Club. Due to the ongoing COVID-19 situation, the results this year were announced as part of an online presentation on LinkedIn, a social network that focuses on professional networking and career development. ŠKODA AUTO’s HR department came first place overall for its ANTICOVID-19 project, also winning a special prize for its activities aimed at stopping the spread of the coronavirus pandemic. Following a series of prestigious awards, such as the Employer of the Year and the Randstad Award, this is another success for the brand in the area of HR management.