The all-new ŠKODA OCTAVIA is “Switzerland’s Favourite Car of 2021”. In a first for ŠKODA, the fourth-generation OCTAVIA won this accolade in what was the tenth edition of the “Swiss Car of the Year” awards. Overall, more than 25,000 readers and online users had participated in the poll organised by several Swiss media publications. The ŠKODA OCTAVIA won with 9.6 per cent of the votes in a strong field comprising 47 new cars, thereby continuing its successful run at international award presentations. Within the past eight weeks alone, the OCTAVIA has collected prestigious awards in the UK, Austria, Germany and Switzerland, all important export markets for the Czech car manufacturer.

This year marked the tenth time that “Schweizer Illustrierte”, in tandem with “AutoScout24”, “Blick”, “L’Illustré”, “Il caffè” and “SonntagsBlick”, organised a readers’ poll to determine “Switzerland’s Favourite Car”. Due to COVID-19 precautions, the awards ceremony for the 2021 “Swiss Car of the Year” event took place in virtual format. More than 25,000 readers and online users participated in the poll, choosing from a field of 47 new cars. They crowned the ŠKODA best-seller “Switzerland’s Favourite Car of 2021” with 9.6 per cent of the votes. The nominated competitors were all new models, either introduced to the Swiss market during 2020 or available for order by March 2021 at the latest.

Over recent years, the ŠKODA OCTAVIA has been Switzerland’s best-selling car four times in a row. The all-new, fourth generation is as efficient and eco-friendly as never before, complete with an unprecedented range of alternative drive technology. Customers can choose between economical petrol and diesel engines, natural gas (CNG) as well as plug-in hybrid and mild-hybrid technology. This choice of powertrains perfectly meets today’s different mobility requirements. Depending on the model variant, the all-new OCTAVIA comes with front-wheel or 4×4 drive. Its timeless, elegant design, superior comfort, outstanding value for money and a generous amount of space along with its comprehensive engine range (110 PS to 245 PS) make the OCTAVIA the perfect choice for private and fleet customers alike.

OCTAVIA continues its clean sweep of international awards
Being crowned “Switzerland’s Favourite Car of 2021” marks the fourth prestigious award the OCTAVIA has won in important export markets – the UK, Austria, Germany and Switzerland – over the past eight weeks. In the UK, “Auto Express” declared the ŠKODA OCTAVIA its “Car of the Year”; in addition, the OCTAVIA won the “Compact Family Car” category in the “Auto Express New Car Awards”, while the “Estate Car” title went to the OCTAVIA COMBI. At the ARBÖ Austrian Automobile Association’s “Car of the Year” awards, the OCTAVIA was the winner in the “Medium” category, for vehicles costing from 20,001 to 50,000 euros. In the “Auto Trophy 2020” awards of German car mag “Auto Zeitung”, the ŠKODA OCTAVIA scored a double, being voted the favourite import car in the compact class and seeing the ŠKODA OCTAVIA RS win the “Best Compact Sports Car – Imports” title to boot. Back in June 2020, the best-selling ŠKODA model had already won awards from German all-wheel drive magazine “Auto Bild Allrad” and “AUTO Straßenverkehr”, being crowned “AWD Car of the Year” in the category up to 40,000 euros and “Family Car of the Year” in the “Best Design” category for vehicles costing up to 25,000 euros.

Latest Awards

The all-new ŠKODA OCTAVIA is in the running for its next international honours. The fourth generation of the ŠKODA best-seller has been short-listed for this year’s edition of the prestigious “Car of the Year” award. From an initial field of 29 new cars launched on the international markets during the past twelve months, the ŠKODA OCTAVIA made it into the final. This is where the seven remaining models are presented to an international expert jury, with 60 motoring journalists from 23 European countries casting their votes. The annual award was first established in 1964. The “2021 Car of the Year” will be announced on 1 March. In the last quarter of 2020, the OCTAVIA already succeeded in collecting renowned awards in the key export markets of the UK, Austria, Germany and Switzerland.

ŠKODA AUTO has been presented with the Pioneer Award for its use of artificial intelligence in vehicle diagnostics. At this year’s CONNECTED CAR Awards, the trade magazines Auto Bild and Computer Bild chose ŠKODA’s Sound Analyser app as the winner of the editorial prize reserved for particularly innovative ideas. Using a smartphone or tablet, the noises a car makes while in operation can be recorded and compared with stored sound patterns. On this basis, the software can quickly and reliably detect if the vehicle in question requires any maintenance.

ŠKODA AUTO has brought home another success from the HR Officers Awards held by the Employers Club. Due to the ongoing COVID-19 situation, the results this year were announced as part of an online presentation on LinkedIn, a social network that focuses on professional networking and career development. ŠKODA AUTO’s HR department came first place overall for its ANTICOVID-19 project, also winning a special prize for its activities aimed at stopping the spread of the coronavirus pandemic. Following a series of prestigious awards, such as the Employer of the Year and the Randstad Award, this is another success for the brand in the area of HR management.