SMARTBEST 2019

2020

SMARTBEST 2019

High honours for new ŠKODA “team member” Laura: ŠKODA AUTO representatives have accepted the “SMARTBEST 2019” award for the new digital assistant in Mainz, Germany. Automotive journalists from 31 European countries chose ŠKODA’s advanced voice control system for the top spot, out of a shortlist of ten candidates. The jury considers Laura the innovation of the year in the field of in-car interaction between the driver and an artificial intelligence.

ŠKODA’s new Digital Assistant Laura is perfectly in tune with the European AUTOBEST organisation’s commitment to promoting the development of new and easy-to-use in-car technologies. This advanced voice control system also understands natural speech, thus allowing particularly fast and convenient access to many different vehicle functions. Drivers are free from the constraint of having to use predetermined commands and phrases and can activate the system simply by saying “Okay, Laura!” without having to press an additional button or touch control pad. One aspect the jury was particularly impressed with is the fact that Laura was developed in-house by ŠKODA engineers, without relying on software from technology companies. Laura is already available with the ŠKODA SCALA, KAMIQ and SUPERB iV model series and will soon also feature in the new ŠKODA OCTAVIA.

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