ŠKODA won over the jury with its successful brand communication at the ‘Red Dot Award: Brands & Communication Design 2019’ picking up the prestigious ‘Red Dot’ in the ‘Brands’ category. The award is a hallmark of design quality. In spring this year, the ŠKODA SCALA was awarded a ‘Red Dot’ for its outstanding product design.

As part of the ‘Red Dot Award: Brands & Communication Design 2019’ competition, companies, designers and agencies from 54 countries submitted nearly 8,700 pieces of work in the field of brand and communication design. In order to convince the jury consisting of 25 international experts, companies had to present their vision, brand values and unique identity as well as set themselves apart from the competition. Brand communication also plays a key role in this regard. In addition to showcasing the brand on the international website ‘ŠKODA Storyboard’, ŠKODA also received the prestigious ‘Red Dot’ award in the ‘Brands’ category for the brand campaign ‘For whatever drives you’ launched this year as well as the three-volume ‘ŠKODA AUTO Chronicle' also published this year.

Jens Katemann, Head of Communications at ŠKODA AUTO, emphasises: “We think of communication holistically. On the online platform ŠKODA Storyboard, which is jointly operated by the Communication and Marketing departments, we offer a wide range of target groups stories and information about the world of ŠKODA using a wide range of multimedia formats and channels. The variety of topics and creative storytelling are what make it successful. One example: The ŠKODA Storyboard digital press kit for the world premiere of the new ŠKODA OCTAVIA has been accessed by over 54,000 journalists, bloggers and fans of the brand. At the same time, the jury’s appreciation of our new chronicle shows that high-quality and interestingly designed print formats continue to play an important role in conveying tradition in a contemporary way.”

Marc-Andreas Brinkmann, Head of Marketing at ŠKODA AUTO adds: “A holistic marketing concept and innovative content are becoming increasingly important in achieving a consistent, attractive and authentic brand perception. This authenticity is conveyed, for example, through our global campaign ‘For whatever drives you’, which focuses on ŠKODA’s philosophy and brand values: to be innovative, surprising and humane and simplify life. At the same time, it celebrates the diversity of our customers and encourages them to follow their inner drive and personal motivation. We are delighted that we were able to win over the jury of the ‘Red Dot Award’ with our creative ideas, strategies and platforms.”

ŠKODA presents itself as a particularly diverse brand. The Czech car manufacturer will be celebrating its 125th anniversary next year. In May, the brand entered the era of electromobility by presenting the CITIGOe iV and the SUPERB iV. In addition, ŠKODA is involved in various sponsorship activities. For example, the company has been supporting international sporting events, including the Tour de France and Ice Hockey World Championship as an official partner for many years. Also, ŠKODA can look back on 118 years of success in motorsport.

ŠKODA SCALA awarded 'Red Dot' for outstanding product design
In spring, the international jury of experts awarded the ŠKODA SCALA the coveted ‘Red Dot’ for Product Design, bringing the total to 13 ‘Red Dot’ awards for ŠKODA vehicles.

Latest Awards

The all-new ŠKODA OCTAVIA is in the running for its next international honours. The fourth generation of the ŠKODA best-seller has been short-listed for this year’s edition of the prestigious “Car of the Year” award. From an initial field of 29 new cars launched on the international markets during the past twelve months, the ŠKODA OCTAVIA made it into the final. This is where the seven remaining models are presented to an international expert jury, with 60 motoring journalists from 23 European countries casting their votes. The annual award was first established in 1964. The “2021 Car of the Year” will be announced on 1 March. In the last quarter of 2020, the OCTAVIA already succeeded in collecting renowned awards in the key export markets of the UK, Austria, Germany and Switzerland.

ŠKODA AUTO has been presented with the Pioneer Award for its use of artificial intelligence in vehicle diagnostics. At this year’s CONNECTED CAR Awards, the trade magazines Auto Bild and Computer Bild chose ŠKODA’s Sound Analyser app as the winner of the editorial prize reserved for particularly innovative ideas. Using a smartphone or tablet, the noises a car makes while in operation can be recorded and compared with stored sound patterns. On this basis, the software can quickly and reliably detect if the vehicle in question requires any maintenance.

ŠKODA AUTO has brought home another success from the HR Officers Awards held by the Employers Club. Due to the ongoing COVID-19 situation, the results this year were announced as part of an online presentation on LinkedIn, a social network that focuses on professional networking and career development. ŠKODA AUTO’s HR department came first place overall for its ANTICOVID-19 project, also winning a special prize for its activities aimed at stopping the spread of the coronavirus pandemic. Following a series of prestigious awards, such as the Employer of the Year and the Randstad Award, this is another success for the brand in the area of HR management.