Three’s a charm: following previous nods in 2006 and 2017, the ŠKODA OCTAVIA has once again received the renowned Red Dot Award for outstanding product design, marking its third such win. The ŠKODA best-seller’s all-new fourth generation impressed a jury of around 40 experts from across the globe with its emotive styling, sculpted design elements and elegant, dynamic proportions. The design contest’s 65th edition has thus netted the Czech manufacturer its 14th Red Dot Award for its models. The official handover of the 2020 product design awards is scheduled to take place on 22 June during the Red Dot Gala event in Essen, Germany.

Christian Strube, ŠKODA Board Member for Technical Development, points out: “At ŠKODA we offer our customers outstanding value for money. This is reflected in our vehicles’ spaciousness and great everyday usability as well as a consistent design philosophy whose core elements are ‘Crystalline’ and ‘Surprising’. Winning the Red Dot Award for the all-new ŠKODA OCTAVIA is a very welcome confirmation of the great job our design team is doing.”

The current iteration of the ŠKODA design language is defined by sculptural elements, precise lines and bold surfaces, conveying dynamism and road presence. The new front apron and the sharply defined, slimmed-down headlights, with LED technology for the low beam, high beam and daytime running lights included as standard, provide visual highlights. Optional full-LED Matrix headlights with a distinctive light signature are available as an alternative. The tail lights, brake lights and rear fog lights also come with LED technology. The redesigned, low roof rails emphasise the elongated silhouette of the OCTAVIA COMBI estate, while the saloon has a coupé-like shape. The OCTAVIA’s interior design concept is equally new: in a first for a ŠKODA production model, the best-seller’s new generation features a free-standing, central monitor and even more upmarket materials, complemented by a new multi-level instrument panel and a bold centre console. The redesigned two-spoke steering wheel benefits from a more intuitive button layout and innovative, knurled scroll wheels, for enhanced ergonomics and ease of use.

Around 40 experts assess approximately 6,500 products
The Red Dot Award is among the most prestigious design accolades in the world. Composed of experts from around the globe, the jury brings together independent design professors, industry journalists and designers. This year, they judged each of around 6,500 submitted products live and on-site, based on criteria such as degree of innovation, quality of design, functionality, longevity and environmental impact. 2020 marks the 65th year in which the Red Dot Award is presented, as a global hallmark of outstanding product design.

For ŠKODA, the all-new, fourth-generation OCTAVIA is the 14th model to win this coveted award. In the 2019 “Red Dot Award: Brands and Communication Design” event, the Czech car maker also garnered the Red Dot “Brands” award for its successful brand communications.

ŠKODA scored its first Red Dot Award in 2006 with another OCTAVIA, the OCTAVIA II COMBI. And in 2017, that model’s third-generation successor along with the KODIAQ netted ŠKODA two awards in a single year. Here is an overview of all the award-winning ŠKODA models:

2020 ŠKODA OCTAVIA IV
2019 ŠKODA SCALA
2018 ŠKODA KAROQ
2017 ŠKODA KODIAQ and ŠKODA OCTAVIA III COMBI
2016 ŠKODA SUPERB III
2015 ŠKODA FABIA III
2014 ŠKODA RAPID SPACEBACK
2013 ŠKODA RAPID
2010 ŠKODA SUPERB II and ŠKODA YETI
2008 ŠKODA FABIA II
2007 ŠKODA ROOMSTER
2006 ŠKODA OCTAVIA II COMBI

Latest Awards

The all-new ŠKODA OCTAVIA is in the running for its next international honours. The fourth generation of the ŠKODA best-seller has been short-listed for this year’s edition of the prestigious “Car of the Year” award. From an initial field of 29 new cars launched on the international markets during the past twelve months, the ŠKODA OCTAVIA made it into the final. This is where the seven remaining models are presented to an international expert jury, with 60 motoring journalists from 23 European countries casting their votes. The annual award was first established in 1964. The “2021 Car of the Year” will be announced on 1 March. In the last quarter of 2020, the OCTAVIA already succeeded in collecting renowned awards in the key export markets of the UK, Austria, Germany and Switzerland.

ŠKODA AUTO has been presented with the Pioneer Award for its use of artificial intelligence in vehicle diagnostics. At this year’s CONNECTED CAR Awards, the trade magazines Auto Bild and Computer Bild chose ŠKODA’s Sound Analyser app as the winner of the editorial prize reserved for particularly innovative ideas. Using a smartphone or tablet, the noises a car makes while in operation can be recorded and compared with stored sound patterns. On this basis, the software can quickly and reliably detect if the vehicle in question requires any maintenance.

ŠKODA AUTO has brought home another success from the HR Officers Awards held by the Employers Club. Due to the ongoing COVID-19 situation, the results this year were announced as part of an online presentation on LinkedIn, a social network that focuses on professional networking and career development. ŠKODA AUTO’s HR department came first place overall for its ANTICOVID-19 project, also winning a special prize for its activities aimed at stopping the spread of the coronavirus pandemic. Following a series of prestigious awards, such as the Employer of the Year and the Randstad Award, this is another success for the brand in the area of HR management.