The Austrian Automobile Association (ARBÖ) has honoured the all-new ŠKODA OCTAVIA with the Austrian “Car of the Year” award, the “Große Österreichische Automobil-Preis”. The best-seller’s fourth generation was declared the winner of the “Medium” category, for vehicles costing from 20,001 to 50,000 euros, in the 37th edition of this long-established event. It’s the OCTAVIA’s first win of the award, which in previous years has twice gone to the ŠKODA SUPERB. The 100-strong jury consisted of experts, celebrities and readers of the association’s “Freie Fahrt” magazine. Owing to the COVID-19 pandemic, this year’s award was presented at the Porsche Holding headquarters in Salzburg. The new ŠKODA OCTAVIA is currently the best-selling vehicle in Austria.

This year’s candidates for the “Große Österreichische Automobil-Preis” consisted of 32 new vehicles introduced in Austria between 1 November 2019 and 31 October 2020. They were judged according to five criteria: technical perfection, economy, reliability, eco-friendliness and value for money. The event traditionally presents the award in three categories based on the cars’ entry-level prices: “Start” for vehicles up to 20,000 euros, “Medium” for models from 20,001 to 50,000 euros and “Premium” for cars from 50,001 euros upwards. The ŠKODA OCTAVIA prevailed despite facing numerous strong competitors in its category.

ŠKODA has made the fourth generation of the OCTAVIA an even more exciting car. At the same time, the best-selling model has now taken active and passive safety to an unprecedented level. It comes with numerous new assistance systems and state-of-the-art infotainment. The electrified powertrains featured in the OCTAVIA e-TEC with new mild-hybrid technology and two OCTAVIA iV plug-in hybrid models see ŠKODA once again achieving significant reductions in CO₂ emissions. Moreover, its advanced internal-combustion engines have become even more efficient, while the ŠKODA diesel units from the latest EVO generation use a “twin-dosing” process that lowers nitrogen oxide emissions by around 80 per cent. The fifth type of powertrain comes in the shape of the OCTAVIA G-TEC running on eco-friendly compressed natural gas (CNG). ŠKODA offers the OCTAVIA with front-wheel or all-wheel drive, and customers can choose between a manual gearbox and a DSG. In addition to the rugged OCTAVIA SCOUT, there are also three sporty RS variants adding further facets to this very diverse range.

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The all-new ŠKODA OCTAVIA is in the running for its next international honours. The fourth generation of the ŠKODA best-seller has been short-listed for this year’s edition of the prestigious “Car of the Year” award. From an initial field of 29 new cars launched on the international markets during the past twelve months, the ŠKODA OCTAVIA made it into the final. This is where the seven remaining models are presented to an international expert jury, with 60 motoring journalists from 23 European countries casting their votes. The annual award was first established in 1964. The “2021 Car of the Year” will be announced on 1 March. In the last quarter of 2020, the OCTAVIA already succeeded in collecting renowned awards in the key export markets of the UK, Austria, Germany and Switzerland.

ŠKODA AUTO has been presented with the Pioneer Award for its use of artificial intelligence in vehicle diagnostics. At this year’s CONNECTED CAR Awards, the trade magazines Auto Bild and Computer Bild chose ŠKODA’s Sound Analyser app as the winner of the editorial prize reserved for particularly innovative ideas. Using a smartphone or tablet, the noises a car makes while in operation can be recorded and compared with stored sound patterns. On this basis, the software can quickly and reliably detect if the vehicle in question requires any maintenance.

ŠKODA AUTO has brought home another success from the HR Officers Awards held by the Employers Club. Due to the ongoing COVID-19 situation, the results this year were announced as part of an online presentation on LinkedIn, a social network that focuses on professional networking and career development. ŠKODA AUTO’s HR department came first place overall for its ANTICOVID-19 project, also winning a special prize for its activities aimed at stopping the spread of the coronavirus pandemic. Following a series of prestigious awards, such as the Employer of the Year and the Randstad Award, this is another success for the brand in the area of HR management.