Readers of German specialist magazine AUTO Straßenverkehr voted ŠKODA models ‘Family Car of the Year’ in six categories. This meant the Czech manufacturer took home more awards than any other participating brand. A total of 128 vehicles competed in three different price ranges, which in turn were divided into the categories ‘Best Design’, ‘Best Technology’ and ‘Best Value for Money’. For each of these, the readers chose one winning import car and one overall winner. The OCTAVIA COMBI came out on top for ‘Best Design’ both as an import and overall for cars under 25,000 euros, and also won the import award for ‘Best Technology’ in its price range. The SUPERB COMBI was crowned ‘Best Value for Money’ both overall and as an import vehicle costing between 25,000 and 35,000 euros. It was also voted the import car with the ‘Best Technology’ in its category. ŠKODA has received a total of 34 awards since the first AUTO Straßenverkehr readers’ choice in 2011.

Readers of German specialist magazine AUTO Straßenverkehr voted ŠKODA models ‘Family Car of the Year’ in six categories. This meant the Czech manufacturer took home more awards than any other participating brand. A total of 128 vehicles competed in three different price ranges, which in turn were divided into the categories ‘Best Design’, ‘Best Technology’ and ‘Best Value for Money’. For each of these, the readers chose one winning import car and one overall winner. The OCTAVIA COMBI came out on top for ‘Best Design’ both as an import and overall for cars under 25,000 euros, and also won the import award for ‘Best Technology’ in its price range. The SUPERB COMBI was crowned ‘Best Value for Money’ both overall and as an import vehicle costing between 25,000 and 35,000 euros. It was also voted the import car with the ‘Best Technology’ in its category. ŠKODA has received a total of 34 awards since the first AUTO Straßenverkehr readers’ choice in 2011.

The ‘Family Car of the Year’ readers’ choice took place for the ninth time in 2020. It only included estates, SUVs and vans with a boot capacity of over 400 l and a base price of up to 45,000 euros.

ŠKODA has collected a whopping 34 ‘Family Car of the Year’ awards since 2011
This year, a total of 9,341 readers of German specialist magazine AUTO Straßenverkehr cast their votes online for their favourite family vehicles. ŠKODA took home six awards: three for the OCTAVIA COMBI and three for the SUPERB COMBI. This was more than any other manufacturer, confirming ŠKODA’s exceptional position among the family-friendly car brands this year.

The Czech manufacturer, which is celebrating its 125th anniversary this year, has been awarded the coveted title a total of 34 times since the magazine’s first readers’ choice in 2011.

A closer look at ŠKODA’s results
The new fourth-generation ŠKODA OCTAVIA COMBI was on the list of choices for the first time, and impressed readers in several areas. The brand’s bestseller won the overall and import award for ‘Best Design’ for vehicles under 25,000 euros and was also voted favourite import vehicle featuring the ‘Best Technology’ in this category.

The ŠKODA SUPERB COMBI also earned several ‘Family Car of the Year’ accolades. The mid-size car competed among the models costing 25,000–35,000 euros. It shook off the competition to be crowned ‘Best Value for Money’, both as an import and overall. What’s more, it also came out on top for ‘Best Technology’ among the import vehicles in its price range.

Highlighted by the readers’ choice: ŠKODAs impress as family cars
The Czech manufacturer’s models scored points with their exceptional amount of space for passengers and luggage or the big weekly shop. Their flexible space concept provides further benefits: folding seats and plenty of Simply Clever details, including bag hooks, drinks holders, storage compartments and nets in the boot, ensure maximum functionality. In addition, ŠKODAs also represent state-of-the-art safety, regularly achieving the maximum rating in the Euro NCAP crash tests.

Latest Awards

The all-new ŠKODA OCTAVIA is in the running for its next international honours. The fourth generation of the ŠKODA best-seller has been short-listed for this year’s edition of the prestigious “Car of the Year” award. From an initial field of 29 new cars launched on the international markets during the past twelve months, the ŠKODA OCTAVIA made it into the final. This is where the seven remaining models are presented to an international expert jury, with 60 motoring journalists from 23 European countries casting their votes. The annual award was first established in 1964. The “2021 Car of the Year” will be announced on 1 March. In the last quarter of 2020, the OCTAVIA already succeeded in collecting renowned awards in the key export markets of the UK, Austria, Germany and Switzerland.

ŠKODA AUTO has been presented with the Pioneer Award for its use of artificial intelligence in vehicle diagnostics. At this year’s CONNECTED CAR Awards, the trade magazines Auto Bild and Computer Bild chose ŠKODA’s Sound Analyser app as the winner of the editorial prize reserved for particularly innovative ideas. Using a smartphone or tablet, the noises a car makes while in operation can be recorded and compared with stored sound patterns. On this basis, the software can quickly and reliably detect if the vehicle in question requires any maintenance.

ŠKODA AUTO has brought home another success from the HR Officers Awards held by the Employers Club. Due to the ongoing COVID-19 situation, the results this year were announced as part of an online presentation on LinkedIn, a social network that focuses on professional networking and career development. ŠKODA AUTO’s HR department came first place overall for its ANTICOVID-19 project, also winning a special prize for its activities aimed at stopping the spread of the coronavirus pandemic. Following a series of prestigious awards, such as the Employer of the Year and the Randstad Award, this is another success for the brand in the area of HR management.