ŠKODA CEO Bernhard Maier has been honoured by the industry magazine Automotive News Europe’s ‘Eurostar 2018’ awards as ‘CEO of the Year’ in the ‘Automotive Industry’ category. The award honours Bernhard Maier’s outstanding work at ŠKODA.

The ŠKODA CEO says: “I am very grateful for this special award. I accept it on behalf of all 36,000 Škodians who excel every day and make a decisive contribution to making ŠKODA so strong today. This prize is a great incentive for us and for me to consistently pursue this course.”

Maier received the ‘Eurostar’ award for ‘CEO of the Year’ due to ŠKODA’s sustained positive development. The industry magazine acknowledged, in particular, the company’s growth trend in global sales and long-term strategic orientation. As part of Strategy 2025, ŠKODA is systematically pursuing its transformation from being purely a car manufacturer to a broad mobility service provider. The focus is on a model campaign in the SUV segment, the topics of electromobility and digital services as well as the development of new markets.

Last year, ŠKODA AUTO achieved the most successful business year in its history. The Czech automaker set new records both in terms of global vehicle deliveries and financial results. Automotive News Europe also considers the brand’s most recent model campaign worthy of praise. The two successful SUV models KODIAQ and KAROQ made their debuts in 2017, followed in March 2018 by the first SUV specially designed for the Chinese market, the ŠKODA KAMIQ. The fact that ŠKODA AUTO now also spearheads the further development of the Indian automotive market for the entire Volkswagen Group underscores how highly regarded the company is within the Group and the confidence the Group management has in the expertise of the entire ŠKODA team.

Bernhard Maier is a qualified automobile technician and a graduate in business administration. After working for Nixdorf Computer AG, he took on various senior positions at BMW AG for domestic and foreign clients from 1988 to 2001. In 2001 Maier moved to Porsche as Board Chairman of Porsche Deutschland GmbH. From 2010 to 2015 Maier was Member of the Board of Directors for the Sales and Marketing Department of Ing. H. c. F. Porsche AG. Bernhard Maier has been CEO of ŠKODA AUTO a.s. since November 2015 and is pursuing the company's reorientation as part of Strategy 2025.

Maier was named ‘Brand Manager of the Year’ in 2017 by the German Design Council. He is also a Member of the Board of Directors of SAIC VOLKSWAGEN Automobile Co. Ltd, as well as sitting on the ŠKODA AUTO University Advisory Board. Automotive News Europe is considered one of the world’s leading automotive magazines and has been published in Europe since 1996. The magazine has presented the ‘Eurostar’ awards every year since 1998. According to the panel of judges, the award honours “the best of the best” from all areas of the automotive industry.

The ŠKODA CEO accepted the award at the ‘Eurostars’ gala on the eve of the Paris Motor Show where ŠKODA will be introducing the KODIAQ RS, the new trailblazer in the SUV segment. The brand is also presenting the VISION RS concept car that will provide a clear outlook of a new compact model from ŠKODA while demonstrating the evolution of the RS idea through modern hybrid technology.

Latest Awards

The all-new ŠKODA OCTAVIA is in the running for its next international honours. The fourth generation of the ŠKODA best-seller has been short-listed for this year’s edition of the prestigious “Car of the Year” award. From an initial field of 29 new cars launched on the international markets during the past twelve months, the ŠKODA OCTAVIA made it into the final. This is where the seven remaining models are presented to an international expert jury, with 60 motoring journalists from 23 European countries casting their votes. The annual award was first established in 1964. The “2021 Car of the Year” will be announced on 1 March. In the last quarter of 2020, the OCTAVIA already succeeded in collecting renowned awards in the key export markets of the UK, Austria, Germany and Switzerland.

ŠKODA AUTO has been presented with the Pioneer Award for its use of artificial intelligence in vehicle diagnostics. At this year’s CONNECTED CAR Awards, the trade magazines Auto Bild and Computer Bild chose ŠKODA’s Sound Analyser app as the winner of the editorial prize reserved for particularly innovative ideas. Using a smartphone or tablet, the noises a car makes while in operation can be recorded and compared with stored sound patterns. On this basis, the software can quickly and reliably detect if the vehicle in question requires any maintenance.

ŠKODA AUTO has brought home another success from the HR Officers Awards held by the Employers Club. Due to the ongoing COVID-19 situation, the results this year were announced as part of an online presentation on LinkedIn, a social network that focuses on professional networking and career development. ŠKODA AUTO’s HR department came first place overall for its ANTICOVID-19 project, also winning a special prize for its activities aimed at stopping the spread of the coronavirus pandemic. Following a series of prestigious awards, such as the Employer of the Year and the Randstad Award, this is another success for the brand in the area of HR management.