At the award ceremony in Stuttgart, ŠKODA AUTO CEO Bernhard Maier said: “We are delighted with this double victory: it is a great award for our OCTAVIA; it is the icon of our brand. The prize for the SUPERB shows that we are fully meeting our customers’ wishes with the product upgrade. I would like to thank all the readers who voted for our two models. These awards are a great incentive for the entire ŠKODA team. We are determined to stay on track!”
This was the 44th time the specialist magazine ‘auto, motor und sport’ had called on its readers to select their personal favourites in eleven categories. They had a choice from among 387 models. Around 103,000 participants cast their votes in the 'Best Cars' reader’s choice.
Just days before the award ceremony, customers could begin placing orders for the new OCTAVIA in Germany. The heart of the brand is initially available in the estate version; the model portfolio will be expanded to include the saloon variant in a few weeks. The new edition of the bestseller is more spacious, safer, connected and emotive than ever before. The OCTAVIA is once again setting standards in its segment and has all the credentials to build on the success of its predecessors: with around 400,000 units delivered annually, the OCTAVIA is one of the most popular vehicles in Europe. So far, ŠKODA has produced almost seven million of its bestseller.
The ŠKODA SUPERB was comprehensively revised last year. The flagship of ŠKODA’s model range is now more attractive, modern and spacious than ever. Full-LED matrix headlights and an extended range of innovative assistance systems are representative of the many technical highlights that make the SUPERB one of the safest and most comfortable vehicles in its class. A version with plug-in hybrid drive is now also available for the first time – the SUPERB iV. Thanks to its success, the SUPERB has made a significant contribution to ŠKODA’s continued growth; since the third generation was launched in March 2015, 500,000 units have rolled off the assembly line. Until now, ŠKODA has manufactured around 1.25 million units of its top model.