The readers of the trade magazine ‘auto motor und sport’ have decided: the ŠKODA OCTAVIA and ŠKODA SUPERB are among the winners of the ‘Best Cars 2020’ readers’ choice: Taking 15.4% of the total votes, the OCTAVIA secured the title as the most popular imported compact car in Germany for the eighth time. 17.9% of the participants voted for the ŠKODA SUPERB, making it the import winner in the mid-class.

At the award ceremony in Stuttgart, ŠKODA AUTO CEO Bernhard Maier said: “We are delighted with this double victory: it is a great award for our OCTAVIA; it is the icon of our brand. The prize for the SUPERB shows that we are fully meeting our customers’ wishes with the product upgrade. I would like to thank all the readers who voted for our two models. These awards are a great incentive for the entire ŠKODA team. We are determined to stay on track!”

This was the 44th time the specialist magazine ‘auto, motor und sport’ had called on its readers to select their personal favourites in eleven categories. They had a choice from among 387 models. Around 103,000 participants cast their votes in the 'Best Cars' reader’s choice.

Just days before the award ceremony, customers could begin placing orders for the new OCTAVIA in Germany. The heart of the brand is initially available in the estate version; the model portfolio will be expanded to include the saloon variant in a few weeks. The new edition of the bestseller is more spacious, safer, connected and emotive than ever before. The OCTAVIA is once again setting standards in its segment and has all the credentials to build on the success of its predecessors: with around 400,000 units delivered annually, the OCTAVIA is one of the most popular vehicles in Europe. So far, ŠKODA has produced almost seven million of its bestseller.

The ŠKODA SUPERB was comprehensively revised last year. The flagship of ŠKODA’s model range is now more attractive, modern and spacious than ever. Full-LED matrix headlights and an extended range of innovative assistance systems are representative of the many technical highlights that make the SUPERB one of the safest and most comfortable vehicles in its class. A version with plug-in hybrid drive is now also available for the first time – the SUPERB iV. Thanks to its success, the SUPERB has made a significant contribution to ŠKODA’s continued growth; since the third generation was launched in March 2015, 500,000 units have rolled off the assembly line. Until now, ŠKODA has manufactured around 1.25 million units of its top model.

Latest Awards

The all-new ŠKODA OCTAVIA is in the running for its next international honours. The fourth generation of the ŠKODA best-seller has been short-listed for this year’s edition of the prestigious “Car of the Year” award. From an initial field of 29 new cars launched on the international markets during the past twelve months, the ŠKODA OCTAVIA made it into the final. This is where the seven remaining models are presented to an international expert jury, with 60 motoring journalists from 23 European countries casting their votes. The annual award was first established in 1964. The “2021 Car of the Year” will be announced on 1 March. In the last quarter of 2020, the OCTAVIA already succeeded in collecting renowned awards in the key export markets of the UK, Austria, Germany and Switzerland.

ŠKODA AUTO has been presented with the Pioneer Award for its use of artificial intelligence in vehicle diagnostics. At this year’s CONNECTED CAR Awards, the trade magazines Auto Bild and Computer Bild chose ŠKODA’s Sound Analyser app as the winner of the editorial prize reserved for particularly innovative ideas. Using a smartphone or tablet, the noises a car makes while in operation can be recorded and compared with stored sound patterns. On this basis, the software can quickly and reliably detect if the vehicle in question requires any maintenance.

ŠKODA AUTO has brought home another success from the HR Officers Awards held by the Employers Club. Due to the ongoing COVID-19 situation, the results this year were announced as part of an online presentation on LinkedIn, a social network that focuses on professional networking and career development. ŠKODA AUTO’s HR department came first place overall for its ANTICOVID-19 project, also winning a special prize for its activities aimed at stopping the spread of the coronavirus pandemic. Following a series of prestigious awards, such as the Employer of the Year and the Randstad Award, this is another success for the brand in the area of HR management.