ŠKODA has claimed six wins in the 33rd edition of the “Auto Trophy” poll run by German car magazine “Auto Zeitung”. For the seventh time running, readers have crowned the Czech car maker the best import brand. Based on the votes cast by the roughly 18,800 participants in the readers’ poll, the all-new ŠKODA OCTAVIA scored a double, winning in two categories, while the ŠKODA ENYAQ iV, in its debut, won best import car in the electric SUV category. In addition, the ŠKODA SUPERB and ŠKODA KAMIQ took the top spots in their respective import car categories.

ŠKODA has been voted the most popular of 40 import brands in 2020 by the readers of German car magazine “Auto Zeitung”, winning this accolade for the seventh year running. Taking 13.4 per cent of all votes, the Czech manufacturer won first place in the “Best Import Brand” category.

Double victory for the all-new ŠKODA OCTAVIA
The ŠKODA OCTAVIA scored a double, winning two of the 21 trophies awarded in total. 20 per cent of the participants selected the fourth generation of the ŠKODA best-seller as their favourite import vehicle in the compact class. With its sixth victory in a row and its ninth overall, the OCTAVIA continued its success story in this “Auto Trophy” category and even won another accolade on top. With 20.4 per cent of the votes, the ŠKODA OCTAVIA RS also took the title in the “Best Compact Sports Car – Imports” category. For the first time, ŠKODA is offering its sporty range-topper in OCTAVIA RS iV plug-in hybrid format, in addition to the petrol and diesel versions.

A perfect start for the ŠKODA ENYAQ iV
What better way to start – the new ŠKODA ENYAQ iV marked its debut in the renowned readers’ poll with its first victory. The brand’s first model specifically developed for all-electric driving netted 20.8 per cent of the votes for the best electric SUV among import cars. 125 years after the company was established, ŠKODA is ringing in a new era with its first production model based on the Volkswagen Group’s MEB modular electric car platform.

Wins for the ŠKODA KAMIQ and SUPERB
The compact ŠKODA KAMIQ SUV repeated the victory in last year’s readers’ poll. In 2020, 15.0 per cent of voters awarded it the top spot among imported SUVs costing less than 25,000 euros. The ŠKODA SUPERB meanwhile won the executive car import category in even more emphatic style, taking well over a quarter (28.2 per cent) of all votes. Since last year, the ŠKODA flagship has for the first time also been available in SUPERB iV plug-in hybrid format.

This year marked the 33rd edition of the “Auto Zeitung” readers’ poll. Since 2014, the “Auto Trophy” honours have come with the added title “World’s Best Cars”. This is because readers and online users of international automotive publications owned by the Bauer Media Group, which publishes “Auto Zeitung”, can also participate in the poll. A total of around 18,800 participants voted in the 2020 poll. Readers had 442 brands and models to choose from overall.

Latest Awards

The all-new ŠKODA OCTAVIA is in the running for its next international honours. The fourth generation of the ŠKODA best-seller has been short-listed for this year’s edition of the prestigious “Car of the Year” award. From an initial field of 29 new cars launched on the international markets during the past twelve months, the ŠKODA OCTAVIA made it into the final. This is where the seven remaining models are presented to an international expert jury, with 60 motoring journalists from 23 European countries casting their votes. The annual award was first established in 1964. The “2021 Car of the Year” will be announced on 1 March. In the last quarter of 2020, the OCTAVIA already succeeded in collecting renowned awards in the key export markets of the UK, Austria, Germany and Switzerland.

ŠKODA AUTO has been presented with the Pioneer Award for its use of artificial intelligence in vehicle diagnostics. At this year’s CONNECTED CAR Awards, the trade magazines Auto Bild and Computer Bild chose ŠKODA’s Sound Analyser app as the winner of the editorial prize reserved for particularly innovative ideas. Using a smartphone or tablet, the noises a car makes while in operation can be recorded and compared with stored sound patterns. On this basis, the software can quickly and reliably detect if the vehicle in question requires any maintenance.

ŠKODA AUTO has brought home another success from the HR Officers Awards held by the Employers Club. Due to the ongoing COVID-19 situation, the results this year were announced as part of an online presentation on LinkedIn, a social network that focuses on professional networking and career development. ŠKODA AUTO’s HR department came first place overall for its ANTICOVID-19 project, also winning a special prize for its activities aimed at stopping the spread of the coronavirus pandemic. Following a series of prestigious awards, such as the Employer of the Year and the Randstad Award, this is another success for the brand in the area of HR management.