ŠKODA voted best import brand for the ninth time. ŠKODA OCTAVIA: crowned best import model in the compact car segment for the fourth time in a row. ŠKODA KAROQ: once again named best SUV costing less than 25,000 euros in the import car category. ŠKODA FABIA: took first place in the category of imported city and small cars.

Readers of the specialist magazine Auto Zeitung have chosen ŠKODA as the best import brand in Germany for the ninth time. The ŠKODA OCTAVIA has been named best import car in the compact car segment for an impressive fourth time in a row. The ŠKODA KAROQ is also celebrating multiple successes in a row, having retained its title of best SUV costing less than 25,000 euros in the import car category following its victory in 2017. A fourth ‘Auto Trophy’ was awarded to the ŠKODA FABIA, which came first in the category of imported city and small cars.

For years, ŠKODA has been the number one import brand for the readers of Auto Zeitung. With 14.5% of readers’ votes in the Auto Trophy survey, the Czech brand has earned this title for an impressive sixth time in a row and racked up a total of nine wins in this category.

The ŠKODA OCTAVIA is one of the serial winners at the prestigious readers’ poll. This year, the bestseller triumphed with 13.1% of votes cast in the category for ‘The Best Compact Car – Import’. The OCTAVIA has thereby won for the fourth time in a row, securing its seventh Auto Zeitung trophy. Despite only having been on the market for around a year, the ŠKODA KAROQ joined the list of winners for the second time. Following on from its debut success in 2017, 10.1% of Auto Zeitung readers voted for the compact SUV this year, thereby crowning it best SUV costing less than 25,000 euros in the import car category.

With 9.9% of readers’ votes, the ŠKODA FABIA secured a victory in the highly competitive category of imported city and small cars. The practical estate version of the popular small car came top of its class back in 2007 and 2008. This is the first success for the hatchback variant. This year, the FABIA was comprehensively modernised and now impresses with a redesigned front and rear including LED lights as well as the latest technologies for comfort and safety. A choice of reliable and efficient 1.0-litre engines make the car even more enjoyable to drive.

This year marked the 31st occurrence of Auto Zeitung’s readers’ poll. Since 2014, the ‘Auto Trophy’ awards have carried the addition of ‘World’s Best Cars’. This is because readers and online users of international automotive publications, such as Auto Zeitung, owned by the publishing company Bauer Media Group can now also take part in the vote. A total of 23,100 participants voted in the 2018 poll. In the German speaking areas, they chose their favourites in 21 categories, while eight ratings were put to an international vote. The four categories in which ŠKODA was victorious were voted for in Germany.

Latest Awards

The all-new ŠKODA OCTAVIA is in the running for its next international honours. The fourth generation of the ŠKODA best-seller has been short-listed for this year’s edition of the prestigious “Car of the Year” award. From an initial field of 29 new cars launched on the international markets during the past twelve months, the ŠKODA OCTAVIA made it into the final. This is where the seven remaining models are presented to an international expert jury, with 60 motoring journalists from 23 European countries casting their votes. The annual award was first established in 1964. The “2021 Car of the Year” will be announced on 1 March. In the last quarter of 2020, the OCTAVIA already succeeded in collecting renowned awards in the key export markets of the UK, Austria, Germany and Switzerland.

ŠKODA AUTO has been presented with the Pioneer Award for its use of artificial intelligence in vehicle diagnostics. At this year’s CONNECTED CAR Awards, the trade magazines Auto Bild and Computer Bild chose ŠKODA’s Sound Analyser app as the winner of the editorial prize reserved for particularly innovative ideas. Using a smartphone or tablet, the noises a car makes while in operation can be recorded and compared with stored sound patterns. On this basis, the software can quickly and reliably detect if the vehicle in question requires any maintenance.

ŠKODA AUTO has brought home another success from the HR Officers Awards held by the Employers Club. Due to the ongoing COVID-19 situation, the results this year were announced as part of an online presentation on LinkedIn, a social network that focuses on professional networking and career development. ŠKODA AUTO’s HR department came first place overall for its ANTICOVID-19 project, also winning a special prize for its activities aimed at stopping the spread of the coronavirus pandemic. Following a series of prestigious awards, such as the Employer of the Year and the Randstad Award, this is another success for the brand in the area of HR management.