Readers of ‘Auto Zeitung’ vote ŠKODA the best import brand for the eighth time. ŠKODA OCTAVIA wins the coveted trophy as best import model in the compact car segment. ŠKODA’s flagship, the SUPERB, wins best import car in the executive car segment. The new ŠKODA KAROQ is the best SUV costing less than 25,000 euros in the import car category.

The readers and online users of the ‘Auto Zeitung’ have chosen ŠKODA as the best import brand. It is already the eighth time that the long-established Czech brand has won the coveted ‘Auto Trophy’ award. The ŠKODA OCTAVIA also ranks among the serial winners: the compact car has been named best import car in the compact car segment for the third time in a row. A further ‘Auto Trophy’ has been awarded to the ŠKODA SUPERB as the best import car in the executive car segment. Straight away, the readers of ‘Auto Zeitung’ have voted the ŠKODA KAROQ the best SUV costing less than 25,000 euros in the import car category.

ŠKODA has long been popular with the readers and online users of ‘Auto Zeitung’. In this year’s ‘Auto Trophy’ poll, they once again chose the Czech manufacturer as the best import brand – for the fifth time in a row – with 14.2% of the vote. Overall, it is the brand’s eighth triumph in the coveted manufacturers’ rankings.

Another serial winner at the ‘Auto Trophy’ awards is the ŠKODA OCTAVIA. This year, the brand’s bestseller triumphed with 17.7% of votes cast in the category for ‘The Best Compact Car – Import’, thereby completing a hattrick of titles following previous wins in 2015 and 2016. This is the whopping sixth time that the ŠKODA OCTAVIA has taken the prestigious honour at the ‘Auto Trophy’ awards.

To date, the ŠKODA SUPERB has also registered this number of successes at the ‘Auto Trophy’ awards. The brand’s flagship model won the title of the best imported executive car with 24.7% of the vote in this year’s poll.

The new compact SUV, the ŠKODA KAROQ, has joined the list of ŠKODA successes fresh from its market launch. With 19.1% of the vote, the latest addition to the ŠKODA model family triumphed over the competition in the category of imported SUVs costing less than 25,000 euros. In typical ŠKODA style, the KAROQ scored points for its emotive design, state-of-the-art connectivity, offering generous amount of space, high level of comfort and practical ‘Simply Clever’ features.

This year marked the 30th occurrence of Auto Zeitung’s readers’ poll. Since 2014, the ‘Auto Trophy’ awards have carried the addition ‘World’s Best Cars’ due to the fact that readers and online users of 15 international automotive publications from the publishing company Bauer Media Group can also take part in the vote. In the 2017 poll, a total of 41,190 participants registered their vote. In the German speaking areas, they chose their favourites in 20 categories, while eight ratings were put to an international vote. The four categories in which ŠKODA was successful were voted for in Germany.

Latest Awards

The all-new ŠKODA OCTAVIA is in the running for its next international honours. The fourth generation of the ŠKODA best-seller has been short-listed for this year’s edition of the prestigious “Car of the Year” award. From an initial field of 29 new cars launched on the international markets during the past twelve months, the ŠKODA OCTAVIA made it into the final. This is where the seven remaining models are presented to an international expert jury, with 60 motoring journalists from 23 European countries casting their votes. The annual award was first established in 1964. The “2021 Car of the Year” will be announced on 1 March. In the last quarter of 2020, the OCTAVIA already succeeded in collecting renowned awards in the key export markets of the UK, Austria, Germany and Switzerland.

ŠKODA AUTO has been presented with the Pioneer Award for its use of artificial intelligence in vehicle diagnostics. At this year’s CONNECTED CAR Awards, the trade magazines Auto Bild and Computer Bild chose ŠKODA’s Sound Analyser app as the winner of the editorial prize reserved for particularly innovative ideas. Using a smartphone or tablet, the noises a car makes while in operation can be recorded and compared with stored sound patterns. On this basis, the software can quickly and reliably detect if the vehicle in question requires any maintenance.

ŠKODA AUTO has brought home another success from the HR Officers Awards held by the Employers Club. Due to the ongoing COVID-19 situation, the results this year were announced as part of an online presentation on LinkedIn, a social network that focuses on professional networking and career development. ŠKODA AUTO’s HR department came first place overall for its ANTICOVID-19 project, also winning a special prize for its activities aimed at stopping the spread of the coronavirus pandemic. Following a series of prestigious awards, such as the Employer of the Year and the Randstad Award, this is another success for the brand in the area of HR management.