ŠKODA KAROQ wins ‘small SUV’ category in the ‘Bild am Sonntag’ and ‘Auto Bild’ readers’ choice. The Golden Steering Wheel is one of Europe’s most prestigious car awards. The ŠKODA KAROQ scores points with a spacious interior and modern infotainment.

The car magazine ‘Auto Bild’ and the ‘Bild am Sonntag’ newspaper have awarded the new ŠKODA KAROQ with the 2017 Golden Steering Wheel. Readers from over 20 European countries had voted the KAROQ into the final of the ‘small SUV’ category. In the end, a jury of experts chose ŠKODA’s newcomer as the winner after a number of challenging test drives.

“With the KAROQ, which sets benchmarks in many areas, we are consistently pressing ahead with our successful SUV campaign,” said ŠKODA AUTO Board Member for Technical Development, Christian Strube. “I am delighted that the latest addition to our model range is also going down so well. The Golden Steering Wheel shows that with the KAROQ, we are currently offering the most attractive overall package in the compact SUV category,” added Strube.

The Golden Steering Wheel is one of Europe’s most coveted car awards. This year, a total of 42 models competed, split into the following categories: small and compact cars, small SUVs, large SUVs, mid-size and executive cars, and sports cars.

The ŠKODA KAROQ competed in the ‘small SUV’ category – with twelve nominees, the category containing the most participants. First of all, readers of ‘Auto Bild’, ‘Bild am Sonntag’ and their sister publications in more than 20 European countries voted for their four favourites in each vehicle category. During challenging test drives in Balocco in Northern Italy, the finalists were appraised by a jury of 53 experts including racing drivers, engineers, celebrities, designers and editors of leading European car magazines.

In typical ŠKODA style, the KAROQ impressed the judges with qualities such as comfort and a generous amount of space. In addition, the jury awarded more points for connectivity: the KAROQ impresses with the latest generation of infotainment systems, which can be operated via a capacitive touchscreen. The KAROQ is also the first ŠKODA to offer a freely programmable, digital instrument panel. Thanks to an LTE module and Wi-Fi hotspot, passengers in the ŠKODA KAROQ are ‘always online’. Furthermore, the compact SUV impressed the testers with its powerful drive and winning chassis set-up.

Latest Awards

The all-new ŠKODA OCTAVIA is in the running for its next international honours. The fourth generation of the ŠKODA best-seller has been short-listed for this year’s edition of the prestigious “Car of the Year” award. From an initial field of 29 new cars launched on the international markets during the past twelve months, the ŠKODA OCTAVIA made it into the final. This is where the seven remaining models are presented to an international expert jury, with 60 motoring journalists from 23 European countries casting their votes. The annual award was first established in 1964. The “2021 Car of the Year” will be announced on 1 March. In the last quarter of 2020, the OCTAVIA already succeeded in collecting renowned awards in the key export markets of the UK, Austria, Germany and Switzerland.

ŠKODA AUTO has been presented with the Pioneer Award for its use of artificial intelligence in vehicle diagnostics. At this year’s CONNECTED CAR Awards, the trade magazines Auto Bild and Computer Bild chose ŠKODA’s Sound Analyser app as the winner of the editorial prize reserved for particularly innovative ideas. Using a smartphone or tablet, the noises a car makes while in operation can be recorded and compared with stored sound patterns. On this basis, the software can quickly and reliably detect if the vehicle in question requires any maintenance.

ŠKODA AUTO has brought home another success from the HR Officers Awards held by the Employers Club. Due to the ongoing COVID-19 situation, the results this year were announced as part of an online presentation on LinkedIn, a social network that focuses on professional networking and career development. ŠKODA AUTO’s HR department came first place overall for its ANTICOVID-19 project, also winning a special prize for its activities aimed at stopping the spread of the coronavirus pandemic. Following a series of prestigious awards, such as the Employer of the Year and the Randstad Award, this is another success for the brand in the area of HR management.