ŠKODA’s updated flagship model, the SUPERB, is the brand’s first production model to feature innovative full LED Matrix headlights. The revised model will boast even more safety and greater comfort. By releasing a design sketch and video, the Czech car manufacturer is offering a first impression of the new full LED Matrix headlights, the redesigned LED fog lights and full LED tail lights with dynamic indicators.
The world premiere of the modernised ŠKODA SUPERB is taking place in May as part of the 2019 IIHF Ice Hockey World Championship in Bratislava, Slovakia.
The video shows the new full LED Matrix headlights and the Coming/Leaving Home animation in action and illustrates how they work. It also showcases the redesigned fog lights featuring LED technology and the full LED tail lights. As a debut for the ŠKODA SUPERB, these come with dynamic indicators that illuminate in an outward sweeping motion. Not only do these provide a more dynamic appearance, they are also more noticeable for other road users and increase road traffic safety.
The design sketch of the new ŠKODA SUPERB depicts clean-cut front headlights, fog lights with a distinctive trim as well as the ŠKODA-typical radiator grille. The ŠKODA lettering at the rear instead of the brand logo makes its debut in a SUPERB. As the flagship of ŠKODA’s model range, the SUPERB, whose history stretches back as far as the 1930s, boasts the brand’s latest innovations in terms of design, technology and functionality. The refined top model gives substance to ŠKODA’s aspiration to offer vehicles of the highest quality that provide customers with an exceptional amount of space and numerous features from higher-tier segments.
The sketch of the full LED Matrix headlights reveals the design of the innovative lighting system, which consists of an LED module for the dipped and high beam as well as three further LED high beam segments, and bears ‘ŠKODA Crystal Lighting’ lettering in the housings. A narrow strip of LEDs provides the indicators, daytime running lights and position light. Above this are fine needle-like LED structures, which are part of the new animated Coming/Leaving Home function. When turning on and turning off the car, this feature automatically turns elements of the headlights and tail lights on and off in a specified sequence.
Being the Czech car manufacturer’s flagship model, the ŠKODA SUPERB boasts the brand’s latest innovations in terms of safety, driving comfort, performance and eco-friendliness – bringing many advantages and specification features from higher-tier vehicles into the mid-size car segment.
The story of the SUPERB as the ŠKODA flagship begins back in 1934 with the original SUPERB at the plant in Mladá Boleslav. From 1947, ŠKODA produced the SUPERB as the first model at its Kvasiny plant. The name SUPERB derives from the Latin word ‘superbus’ meaning exceptional, excellent, or outstanding. After more than a 50-year break, the modern ŠKODA SUPERB seamlessly took up the mantle of these characteristics in 2001. The modern SUPERB is now in its third generation and has become just as popular among families and private customers as it is as a comfortable business and fleet vehicle. In April 2017, the third generation of ŠKODA’s flagship model surpassed the mark of one million cars produced. On ŠKODA Storyboard you will find an overview of all previous generations of the SUPERB.
As a dynamic, fascinating and down-to-earth sport, ice hockey is a perfect match for the Czech car manufacturer and, in addition to cycling, forms a central pillar of ŠKODA’s sponsorship strategy. The manufacturer has been the official main sponsor and vehicle partner of the IIHF Ice Hockey World Championship since as early as 1993, and was even the official vehicle partner for the final rounds of the World Championship in Prague and Bratislava in 1992. Now, in the Slovakian capital, the brand is coming full circle by holding the first vehicle world premiere on the World hampionship stage. ŠKODA is now in its 27th year as the main sponsor of the Ice Hockey World Championship, making this the longest sponsorship in the history of sport world championships.