Support of significant international sporting events is one of the basic pillars of sponsorship for the brand. Support of cycling events has been one of the strategic activities of Škoda Auto since 2004. Skoda has become the major partner of the famous Tour de France, Giro d‘Italia, The Tour de Swisse, Deutschlandtour, and other spring and autumn classics.
  
Since 2004, Škoda is the partner of one of the most prestigious and oldest cycle races in the world.
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Support of international teams within the scope of the Pro Tour series of races is another sponsorship activity.
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Beginning in 2005 Škoda is also the official sponsor of the International Cycling Federation (UCI).
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